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2017/2018  BA-BINTV1050U  Social Media Management

English Title
Social Media Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 25
Study board
Study Board for BSc/MSc in Business Administration and Information Systems, BSc
Course coordinator
  • Course Manager
    Ravi Vatrapu - DIGI
Administrative contact person is Jeanette Hansen at ITM (jha.itm@cbs.dk).
Main academic disciplines
  • Management
  • Methodology and philosophy of science
  • Business psychology
Last updated on 08-05-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: After the course, the student should be able to:
  • Characterise the emerging paradigm of “social business”
  • Explain the different paradigms in and emerging trends of social media management and their potential impact on private and public organizations
  • Identify the linkages between social media channels and processes such as innovation, knowledge management, communication, collaboration and co-creation in organizational settings
  • Define social media metrics and key performance indicators for social business across a range of dimensions.
  • Analyze and report on the current social media engagement of a real-world case company and develop implications for social media management in terms of values, principles, strategies, policies, and innovation processes.
Course prerequisites
There are no formal prerequisites for being admitted to the course. Familiarity with topics in management studies is desired but not required.
Social Media Management:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The project report should be in accordance with the CBS policies and guidelines for formatting, page length and number of characters available on the CBS LEARN Project Post.

Course content and structure

The subject of the course is social media management, with special attention to the emerging paradigm of “Social Business". The content of the course is structured in a number of themes as outlined below:
Social Facts, Social Computing, & Social Media
Fundamentals of Management
Social Media Strategy
Social Media in Marketing
Social Media in Innovation
Social Media in Customer Service
Social Media in Knowledge Management & Human Resource Management
Social Media in Public Sector
Business in Society: Social Media Engagement, Analytics, and Management
Ethics, Privacy, Security and Governance

Reflections & Conclusions

Teaching methods
Lectures and Exercises
Feedback during the teaching period
The teacher will give continous feedback during the course.
Student workload
Lectures 36 hours
Exercises 10 hours
Preparation for lectures and exercises 60 hours
Project Report 40 hours
Project Exam 60 hours
Total 206 hours
Expected literature

Text Book:
Van Looy, A. (2016). Social Media Management. Springer. ISBN 978-3-319-21990-5.

Last updated on 08-05-2017