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2017/2018  MA-MMBSO1015U  International Marketing and Organization

English Title
International Marketing and Organization

Course information

Language English
Course ECTS 5 ECTS
Type Mandatory
Level Part Time Master
Duration One Quarter
Start time of the course Second Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Master of Business Administration in Shipping and Logistics
Course coordinator
  • Bent Petersen - Department of Strategic Management and Globalization (SMG)
Main academic disciplines
  • Marketing
  • Organization
  • Organisational behaviour
Last updated on 05-07-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: (The first three learning points refer to the Organization part of the module and the latter three to the International Marketing part)
  • Compare the different types of organization, as well as discuss their strengths and weaknesses when applied to empirical cases
  • Analyze an organization (processes, formal and informal networks, communication and information flows etc.) in order to be able to evaluate organisational alternatives
  • Identify important elements and issues to look for and how to organise global teams to solve any type of challenge.
  • Identify the key elements in the academic field of international marketing
  • Explain the challenges related to different entry modes in internationalisation
  • Compare the main differences in the marketing of services vs. manufactures.
Examination
The exam in the subject consists of two parts:
International marketing and organization (part 1):
Sub exam weight50%
Examination formHome assignment - written product
Individual or group examIndividual exam
Size of written productMax. 20 pages
Assignment typeCase based assignment
Duration24 hours to prepare
Grading scale7-step scale
Examiner(s)Internal examiner and second internal examiner
Exam periodAutumn
Make-up exam/re-exam
Same examination form as the ordinary exam
International marketing and organization (part 2):
Sub exam weight50%
Examination formHome assignment - written product
Individual or group examIndividual exam
Size of written productMax. 10 pages
Assignment typeWritten assignment
DurationWritten product to be submitted on specified date and time.
Grading scale7-step scale
Examiner(s)Internal examiner and second internal examiner
Exam periodAutumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The module has two main-parts.

 

The first part places focus on knowledge creation – increasingly in acts of co-creation, storage and utilisation processes in organisations, specialisation in organisational structures and how structures can be coordinated by formal and informal coordination mechanisms. It further studies the organisation of networks that allow access from members distributed over large geographic distances, how they emerge and how they can be developed and sustained. A central issue is how such an organization may facilitate learning and distribution of knowledge. Finally, it includes concrete examples of how fundamental innovation challenges can be solved by mobilizing carefully selected teams that compete AND collaborate to solve the challenge. 

 

The second part of the module focuses on international marketing, with an emphasis on marketing strategies for service providers.

Teaching methods
The International Marketing module is very interactive and will combine lectures, discussions, group work and case presentations. Participants are requested to read the compulsory reading identified in the programme. Overall the teaching format relies heavily on the integration of real issues from participants and other companies.

For the Organization module, class preparation consists of reading a number of articles and cases that will be used to illustrate the concepts, methods and approaches introduced in the lectures. In addition, optional reading of books is likely to enhance the quality and enjoyment of the classroom discussions.
Feedback during the teaching period
The feedback
Feedback is given to the student together with the grade when written and oral exams have been evaluated.

The evaluation
At the evaluation unit at CBS’s Economic & Analysis department we ask you to evaluate the overall course. In other words if there has been exercise classes and lectures the evaluation should include both. We evaluate every course and faculty to secure and strengthen the professional level of the offered course.
Student workload
Sessions 28,75 hours
Preparation and Exam 108,75 hours
Last updated on 05-07-2017