• Discuss the underlying assumptions of the inherent values of sport and the management of sport in society
• Select and apply models, concepts and theories towards a given practical problem
• Present argumentation for the relevance of the selected models, concepts and theories
• Synthesise and deduce new models and theories based on practical applications of sport for society

The aim of this course is to provide an understanding of the management of sport in society. The mutual interdependence between sport and society, from the point of view of sport as well as society will be highlighted and problematised. As an example, just as sport is ever more used as a tool for development – public health, social integration and crime prevention – sport is also highly dependent on society in terms of financial, material and voluntary support, as well as a constant influx of new practitioners. Sport will be looked at as leisure activity as well as a highly commercialised and professionalised product. The knowledge in this course can be used by students interested in a future career in sport management – whether this means to work in or with sport organisations – but will also be of interest for those just wanting to increase their understanding of the relationship between society and its largest voluntary sector. Please note that the course will predominantly make use of examples from team sports, and examples from the field of football (soccer) will be used more frequently than from other sports. This is due to football being the most studied sport in the academic literature on sport management.

Main topics to be covered in the course include:

• Sport for development
• Volunteers
• Integration vs. segregation
• Corporate social responsibility by, with and through sport
• Triple bottom line
• Sport as stakeholder and stakeholders of sport
• Social entrepreneurship and social innovation in sport
• Social capital in, through and by sport

Books:

Hassan, D. & Lusted, J. (2013) Managing sport – social and cultural perspectives. Routledge: Abingdon, Oxon.

Articles and chapters:

Aggestål, M. & Fahlén, J. (2015) Managing Sport for Public Health: Approaching Contemporary Problems with Traditional Solutions. Social Inclusion, 3(3), 108-117.

Ahonen, A & Persson H.T.R. (2019) Social entrepreneurship and corporate social responsibility in Team Sport Clubs, In V. Ratten (Ed.) Sport Entrepreneurship and Public Policy – Building a New Approach to Policy-making for Sport (p. 7-21). Cham, Switzerland: Springer.

Babiak, K. & Wolfe, R. (2009) Determinants of corporate social responsibility in professional sport: Internal and external factors. Journal of Sport Management, 23(6), 717-742.

Berg, B.K., Warner, S. & Das, B.M. (2015) What about sport? A public health perspective on leisure-time physical activity. Sport Management Review,18(1), 20-31

Bergsgard, N.A., Borodulin, K., Fahlen, J., Høyer-Kruse, J. & Bundgård Iversen, E. (2019) National structures for building and managing sport facilities: a comparative analysis of the Nordic countries, Sport in Society, 22(4), 525-539

Edwards, M.B. () The role of sport in community capacity building: An examination of sport for development research and practice. Sport Management Review, 18(1), 86-98.

Forde, S.D., Lee, D.S., Mills, C. & Frisby, W. (2015) Moving towards social inclusion: Manager and staff perspectives on an award winning community sport and recreation program for immigrants. Sport Management Review, 18,(1), 126-138

Gallant, D., Sherry, E. & Nicholson, M. (2015) Recreation or rehabilitation? Managing sport for development programs with prison populations. Sport Management Review, 18(1), 45-56.

Jeanes, R., Spaaij, R., Penney, D. & O’Connor, J. (2019) Managing informal sport participation: tensions and opportunities, International Journal of Sport Policy and Politics, 11(1), 79-95.

Nichols, G., Taylor, P., Barret, D. & Jeanes, R. ( 2014) Youth sport volunteers in England: A paradox between reducing the state and promoting a Big Society. Sport Management Review, 17(3), 337-346.

Dino Numerato, D. & Persson, H.T.R. (2009) To Govern or to Dispute? Remarks on the Social Nature of Dispute Resolutions in Czech and Danish Sports Associations. Entertainment and Sports Law Journal, 7(2) DOI 10.16997/​eslj.48

Peachey, J.W. , Borland, J. Lobpries, J. & Cohen, A. (2015) Managing impact: Leveraging sacred spaces and community celebration to maximize social capital at a sport-for-development event. Sport Management Review, 18(1), 86-98.

Persson, H.T.R. (2008) Social capital and social responsibility in Denmark – More than gaining public trust. International Review for the Sociology of Sport, 43(1), 35–51.

Persson, H.T.R. (2011) Good governance and the Danish Football Association: between international and domestic sport governance. International Journal of Sport Policy and Politics, 3(3), 373-384.

Schulenkorf, N. (2017) Managing sport-for-development: Reflections and outlook. Sport ManagementReview, 20(3), 243-251.

Spracklen, K., Hylton, K. & Long, J. (2006) Managing and Monitoring Equality and Diversity in UK Sport - An Evaluation of the Sporting Equals Racial Equality Standard and Its Impact on Organizational Change. Journal of Sport & Social Issues, 30(3), 289-305.

Wagner, U., Persson, H.T.R. & Overbye, M. (2017) Sponsor networks and business relations orchestrated by team sports clubs. Sport, Business and Management: An International Journal, 7(4), 426-443