• identify the key elements of the basic systems for providing logistics services on the water, but also in combination to ports, the street, and rail tracks for the Hinterland connection
• analyze the role of different actors within maritime service supply chains and identify their limitations and key business challenges
• compose and compare appropriate generic business models for supply chain services in the maritime context
• use the related terminology in developing convincing arguments
• apply concepts and theories to answer specific questions referring to maritime operations and identify and argument for the potentials of innovative logistics concepts applied

The course specializes into specific management challenges, roles, and service offerings from the view point of the single companies that are providing logistics and transportation services related to maritime operations within supply chains.
The course is based on a combination of theoretical approaches with industry facts to illustrate developments and key management challenges in a more applied context.
 
As conceptual platform, elements from modern global supply chain management, operations and service theory and as well practical challenges of logistics and service operations are introduced and combined in a generic business model approach for transportation and logistics service providers. This business model view - on the management challenges of single actors that are however understood as part of a broader supply chain – is further used as basic framework for analysis and providing the structure throughout the course.
 
As object of the analysis, the focus is set on the maritime transportation industry. However the course also touches relevant aspects with respect to other actors and to some extent also to other modes of transportation, for instance when it comes to the topic of integrating shipping and the related flows and processes in the Hinterland operation.
 
Summarizing some of the central issues of the course:

• A market based view toward international logistics flows and the specific challenges and opportunities for a positioning of shippers and related actors within international supply chains
• Cost drivers and management, Quality, Capacity and in total the value propositions within the shipping operations
• A resource based view on the creation of the service architectures and the related challenges and solutions for specific services, especially the management of the physical network structures
• Generic elements, standard problems and standard solutions related to the definition of  business models for shippers and related actors
• Key issues of logistics services like, network structure, vertical and horizontal chain integration etc.
• Integration of different modes of transportation into innovative transportation chains
• Supporting technologies, such as RFID and SCEM in transportation
• Complementary discussions on sustainability and security in international transportation chains

 
In total this provides a sound understanding of the specific systems related to transportation based on ships but provides as well some more generic and global understanding of key management issues regarding logistics services in total.

Students learn to understand the business models of logistics service providers of the maritime sector and related key management challenges. In total such a knowledge might be useful for employment in shipping companies but also in other logistics service companies and some international manufacturers and retailers that hire such services.

This course is part of the minor in Maritime Business
 

Reference book –
 
Dong-Wook Song; Photis Panayides: Maritime Logistics, Kogan 2015. (General reference book)
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Articles –

Baird, Alfred: Optimising the container transhipment hub location in northern Europe, in: Journal of Transport Geography, 14(2006), pp. 195-214.

Cheng, T.; Choy, P.: Measuring Success Factors of Quality Management in the Shipping Industry, in: Maritime Economics & Logistics, 9(2007)3, pp. 234-253.

Corbett, James;  Winebrake, James; Green, Erin;  Kasibhatla,  Prasad;  Eyring, Veronika;  Lauer, Axel: Mortality from Ship Emissions: A Global Assessment, in: Environmental Science & Technology, 41(2007)24, pp. 8512-8518.

Ducruet, Cesar;  van der Horst, Martijn: Transport Integration at European Ports: Measuring the Role and Position of Intermediaries, in: EJTIR, 9(2009)2, pp. 121-142.

Franc, Pierre; Van der Horst, Martijn: Understanding hinterland service integration by shipping lines and terminal operators: a theoretical and empirical analysis, in: Journal of Transport Geography,  18 (2010), pp. 557-566.

Fremont, A.: Global maritime networks. The case of Maersk, in: Journal of Transport Geography, 15(2007), pp. 432-442.

Gadhia, H.; Kotzab, H.; Prockl, G.: Levels of internationalization in the container shipping industry: an assessment of the port networks of the large container shipping companies, in: Journal of Transport Geography, 19 (2011), pp. 1431-1442.

Johnson, Mark; Christiansen, Clayton; Kagermann, Henning: Reinventing your Business Model, in: Harvard Business Review, 86(2008)12, pp. 50-59.

Lagoudis, I.; Lalwani, C.; Naim, M.: A Generic Systems Model for Ocean Shipping Companies in the Bulk Sector, in: Transportation Journal, 43(2004)1, pp. 56-76.

Lam, Jasmine S.; Yap, Wei Yim; Cullinane, Kevin: Structure, Conduct and Performance on the Major Liner Shipping Routes, in: Maritime Policy & Management, 34(2007)4, pp. 359-381.

Levitt, Theodore: Marketing myopia, in: Harvard Business Review, (2004) July-August Reprint from 1960, pp. 138-149.

Notteboom, Theo E.; Rodrigue, Jean-Paul: Containerisation, Box Logistics and Global Supply Chains: The Integration of Ports and Liner Shipping Networks, in: Maritime Economics & Logistics, 10(2008), pp. 152-174.

 Notteboom, Theo; Merckx, Filip: Freight integration in liner shipping: A strategy serving global production networks, in: Growth and Change, 37(2006)4, pp. 550-569

Notteboom, Theo, T., 2009. The relationship between seaports and the intermodal hinterland in light of global supply chains: European challenges”, in OECD/ITF, Port Competition and Hinterland Connections, OECD Publishing.

Panayides, Photis M.; Wiedmer, Robert: Strategic Alliances in Container Liner Shipping, in: Research in Transportation Economics, 32(2011)1, S. 25-38

Poulsen, René Taudal: The emergence of new organisational forms in liner shipping: Swedish liner shipping and international consortia, 1960-75., in: Journal of Transport History, 31(2010)1, pp. 69-88.

Prockl, Günter; Pflaum, Alexander; Kotzab, Herbert: 3PL factories or lernstatts? Value-creation models for 3PL service providers, in: International Journal of Physical Distribution & Logistics Management, 42(2012)6, pp. 544-561.

Sys, Christa; Blauwens, Gust; Omey, Eddy; Van de Voorde, Eddy; Witlox, Frank: In Search of the Link between Ship Size and Operations, in: Transportation Planning and Technology, 31(2008)4, pp. 435-463.

Tongzon, Jose L.; Sawant, Lavina: Port choice in a competitive environment: from the shipping lines' perspective, in: Applied Economics, 39(2007)4, pp. 477-492.