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2010/2011  BA-2YPR  Second year Project

English Title
Second year Project

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Bachelor
Duration One Semester
Course Period Spring
Time Table Please see course schedule at e-Campus
Study Board
Study Board for Asian Study Programme
Course Coordinator
Yang Jiang
Main Category of the Course
  • Globalization, International Business, markets and studies
Last updated on 29 maj 2012
Learning Objectives
The aim of the 2nd Year Project is to further develop the student’s ability to analyze real-world problems relating to East Asia and global societies. The Project must be multidisciplinary, including the disciplines taught in 1st and 2nd year ASP, in as far as they are relevant to the subject chosen.

The 2nd Year Project must include both empirical data and appropriate theoretical and methodological tools for the analysis. Students are welcome to use Porter’s Diamond, Nolan’s Global Business Revolution, Dunning’s OLI model, functionalism, conflict theory or other theories to analyze the empirical question. They are encouraged to criticize, combine or compare theories. They are also welcome to put national industries or economies in the context of globalization. If the Project builds on the topic of the students’ report in Intercultural Communication & Organisation, the Project should present a definite development, in terms of theory and method, in relation to that report.

A good Project is one that demonstrates, first, a general grasp of the readings presented during the 1st and 2nd year within the academic fields relevant to the research issue, and second, an ability to apply theoretical concepts in a comparative empirical analysis. In addition to fulfilling all requirements in the Study Handbook and this Manual, a good Project is driven by a specific research interest (an idea), which arouses curiosity.
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship External examiners
Exam Period May/June
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below
The project will be written in groups of 4-6 students They have to write between 30-40 pages (68.250-91.000 STU) – excluding appendices, references or other ancillary material. Supervision: 20 hours per group. 7 hours if writing alone. 25 min oral exam.
Prerequisites for Attending the Exam
Course Content

Whereas the 1st Year Project concerned East Asian culture and society, the 2nd Year Project focuses on the level of industries or economic sectors, by analysing the way in which societal conditions – economic, political and/or cultural – influence and are, in turn, influenced by, the competitive conditions of an industry. Students are free to decide which industry or trade sector will be the subject of study. The 2nd Year Project also involves a comparative element. A trade or industry sector in China or Japan must be compared with an equivalent non-Asian sector.