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2010/2011  BA-ASEC  Advanced Service Economics

English Title
Advanced Service Economics

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Bachelor
Duration One Quarter
Course Period Fourth Quarter
Time Table Please see course schedule at e-Campus
Study Board
Study Board for BSc in Service Management
Course Coordinator
Lise Lyck
Main Category of the Course
  • Experience economy and service management
Last updated on 29 maj 2012
Learning Objectives
  • To forecast demand for services by use of models
  • To analyse the essential features of queuing systems
  • To describe the psychology of waiting components, and suggest management strategies to deal with each
  • To manage service supply relationships and to be able to identify and apply instruments and models
  • To demonstrate knowledge of the foreign trade for service economics and the role of WTO ,the main features and principles of GATT and GATS and of the main features and principles of the EU Service Directive and of the EU second pillar agricultural policy
  • To understand and elaborate on the different attitudes of WTO, GATT and EU as seen from each member country and various interest groups
  • To relate the theories, concepts and models presented in this course to others they are familiar with from other courses, especially economics and service economics
Prerequisite
Students not enrolled in BSc in Business Administration & Service Management must document a level in English equal to TOEFL 575, and A level in mathematics equal to Danish level B
Examination
Advanced Service Economics
Assessment Oral Exam
Marking Scale 7-step scale
Censorship External examiners
Exam Period Summer Term and May/June
Duration 20 Minutes
The final exam is a group project which Is also ending 2nd year. The project should be: • 1 student: 10 pages • 2 students: 15 pages • 3 students: 20 pages The project will be followed by an individual 20 minutes oral exam which takes its point of departure in the group project but also to relations to theory and models from syllabus. The individual assessment is based on a combined evaluation of the written group project and the individual oral exam Assessment. The student’s linguistic abilities may be included in the evaluation of the project. This evaluation is an overall evaluation of the academic content including the student’s ability to spell and write, taking into account that the academic content must be given preference, cf. also § 25, paragraph 2. The individual assessment is based on a combined evaluation of the written group project and the individual oral exam. Re-examination. Make-up examinations are given as an individual oral exam based on the group project. Re-take examinations are given as an individual oral exam based on the group project handed in for the regular examination, as well as a supplementary piece, max. 5 pages in length.
Examination
Prerequisites for Attending the Exam
Course Content

Course content:
An in depth investigation of service demand and supply. Included is also - with focus on GATS, the service directive and mergers - the global and EU regulation of the service production and its consequences.

Course aim:
The aim of the course is to familiarize the students with the internationalisation and globalisation of the service production as a very dominant feature of our time. It implies studying service economics in relation to the primary sector (the EU second pillar agricultural policy that includes new creative use of land and nature), to the secondary sector with focus on service in relation to manufacturing and service production in the tertiary sector with focus on combination of culture and service economics. Impacts studied by use of cases and by investigation of the importance of service economics for economic growth.

Teaching Methods
The overall unit outline is presented in a one page schedules overview and posted on Site-Scape. This unit outline is subject to change, and the student must at all times check their student home page prior to class for any changes.

The course consists of lectures, syndicate exercises, case discussions, two individual obligatory home assignments, a group project including an oral individual exam.

The teaching includes a mix of lectures, student case studies and article presentations as well as in depth discussions. It is assumed that the assigned reading, articles, and cases for each session have been read by all students prior to classes.

During lectures theory will be presented and applied to real time service industries, and time will be spent ensuring that the student has understood the material and is able to adapt the theory into practice.

Article and case study sessions require team presentations focusing on the ability of exploring new developments and extensions from the basic service concepts. Informal assessment of the article/ case presentation is designed to recognize individual as well as team effort. This is consequently done to reflect the business environment where effective teamwork is essential to the achievement of individual success. In syndicate sessions teams (of own choice) should analyse and discuss the key issues of the article/ case prior to creating the article/ case presentation for class. Each team will be presenting their casework during the course and towards the end of each session all students will take part in a follow up discussions of other team presentations. Students are also encouraged to discuss the topic for the individual home assignment in their team.
Further Information

Students must complete and pass one of two individual home assignments of 3 pages to be admitted for the final exam. The assignment topic is decided by the professor and posted on SiteScape. The students will have one week to complete the assignment.

The Study Board each year publishes the 2nd Year Project Guidelines, which supplements the Program Regulations and serves as a teaching aid for the Project. The Manual provides detailed information about Project requirements and deadlines, as well as practical suggestions and advice regarding the Project experience and proper use of a Project Adviser. - The Project Guidelines will be available at the BSc SEM e-campus (in the menu under Exam > Exam guidelines)

Literature

James A. Fitzsimmons & Mona J. Fitzsimmons: “Service Management – Operations, Strategy, Information Technology”, McGraw-Hill, 6th edition, International Edition 2008

Compendium

Self print pages (aprox. 150 pages) about GATS and the EU Service Directive etc. from the Internet. Guidelines will be posted on SiteScape at course start.