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2010/2011  BA-MACP  Management of Creative Processes

English Title
Management of Creative Processes

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Bachelor
Duration One Quarter
Course Period First Quarter
The course is last offered in 3rd Quarter in Spring 2011 and Spring 2012. From the Fall 2011 the course will be offered in the 1st Quarter of the Fall semester, as according to the structure of the 2010 Study Regulations.
Time Table Please see course schedule at e-Campus
Study Board
Study Board for BSc in Service Management
Course Coordinator
Mark Lorenzen
Main Category of the Course
  • Experience economy and service management
Last updated on 29 maj 2012
Learning Objectives
At the end of the course, students should be able to:
  • Demonstrate a knowledge and understanding of the central models, concepts and theories presented through the course
  • Critically examine and apply operational models and tools to the management of firms within the world of sport and leisure
  • Understand the principles of creativity, creative processes, and creative labour, and recognize these in real-life cases
  • Know the basic economic concepts and methods relevant to management of creativity of specialized skill-holders
  • Know the basic economic concepts and methods relevant to management of highly uncertain and political external environments
  • Analyse and recognize creative firms and provide theory-based suggestions for management of real-life problems
Students not enrolled in BSc in Business Administration & Service Management must document a level in English equal to TOEFL 575, and A level in mathematics equal to Danish level B
Management of Creative Processes
Assessment Oral Exam
Marking Scale 7-step scale
Censorship External examiners
Exam Period Spring Term
Duration 72 Hours
The final exam is a 72-hour group project. The project can be maximum 10 pages in length and the group size should be 2 - 3 students. The project will be followed by an individual, 20 minutes oral exam, which takes its point of departure in the group project, but also natural relations to theory and models from syllabus. The individual assessment is based on a combined evaluation of the written group project and the individual oral exam. The evaluation is done with a second external examiner.
Prerequisites for Attending the Exam
Course Content

Many private as well as public organisations provide “content” or “experiences” in the guise of cultural services, events, or products. Examples span from public cultural institutions (theatres and museums) over sports, leisure and concerts, to entertainment industries such as music, film, and games.

These otherwise very different industries share certain managerial challenges. The two most important such challenges are a) Successfully managing the creativity of highly specialized skill-holders who develop these industries’ products and services (such as artists, sportspeople, musicians, designers, and writers); b) Successfully managing highly uncertain and political external environments, shaped by unpredictable tastes and trends in consumer markets, cultural policies and subsidies.

This course introduces these fundamental managerial challenges and discusses some basic management methods of overcoming them.

Teaching Methods
The course is based on a mix of lectures, cases, and group work. Students are expected to contribute actively to discussing the relevance of different management principles to situations where creativity and creative processes are central to competitiveness.
Further Information

The students are expected to submit a home assignment discussing and applying management principles to a real-life case, where creativity and creative processes are central.


• Chris Bolton (2006), Management and Creativity, Wiley
• Una McMahon-Beattie and Ian Yeoman (2004), Sport and Leisure Operations Management
• Selected cases
• 2-5 journal articles

Please note, minor changes may occur. The teacher will uploade the final reading list to sitescape/learn two weeks before the course starts.