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2010/2011  KAN-CM_A145  Integrated Design

English Title
Integrated Design

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Elective
Level Full Degree Master
Duration One Semester
Course Period Autumn
Pending schedule: Week 36, 48: Monday 13.30-17.00 Week 37-47, Monday 13.30-15.10
Time Table Please see course schedule at e-Campus
Max. participants 20
Study Board
Study Board for MSc in Economics and Business Administration
Course Coordinator
Tore Kristensen - tk.marktg@cbs.dkSecretary Merete Skaalum Lassen - ml.marktg@cbs.dk
Main Category of the Course
  • Marketing
  • Economics, macro economics and managerial economics
  • Communication
  • Innovation and entrepreneurship

Taught under Open University-Taught under open university.
Last updated on 29 maj 2012
Learning Objectives
By the end of this course, students will:
• have experience in working with real-life design problems,
• learn to work in cross-disciplinary teams,
• be able to manage innovation process,
• be able to apply various design tools and methods,
• be able to identify viable business opportunities and user needs,
• develop skills needed for creative problem solving and idea generation,
• use visualization and prototyping for concept development and refinement,
• develop a tangible artifact that can be scrutinized and tested for their commercial, technological, material, functional, and aesthetic qualities, and
• develop a sense of embedded cultural and social meanings as well as embodiments of designs.
• To receive the grade 12, a business student must demonstrate a capability to understand how a particular design gives functionality and meaning to the user as well as demonstrating a viable business model for an existing or entrepreneurial company.
Bachelor’s in one of the following fields: Marketing, Psychology, Economics, Design, Engineering
Oral exam based on a group project
Exam Period Winter Term
Prerequisites for Attending the Exam
Course Content

This course was first offered in 1989 as a joint course between the Royal College of Art, the Technical University of Denmark, the Danish Design School, and Copenhagen Business School. In Fall 2011, the course will be run jointly with Lund University’s Institute of Industrial Design and School of Engineering

Integrated design is a business course for business students, where they participate as business professionals working with designers and engineers in teams. The business student is of course responsible for issues of concept development from a business point of view, estimating needs and markets, analyzing and planning value configurations including eventual modular designs and branding and communication planning.

The course topics include issues of multidisciplinary creative teamwork, analysis of user needs and demands, identification of business opportunity, problem formulation, establishment of design criteria, concept development, idea generation, product development, and development of communication platforms. There will be an end-of-semester exhibition.

Teaching Methods
This is a hands-on design course where business, engineering, and design students work in multi-disciplinary teams to create new products, services, communications, interactions, or business models. Students have the opportunity to work on real problems with leading Danish and Swedish companies. The companies are involved in projects throughout the course, including the final presentation of student’s work. Project work is supplemented with lectures on various topics on design.

Ulrich, K. and Eppinger, S. (2007). Product design and development, 4th ed. Boston: McGraw Hill Irwin.

Heskett J. (2006). Design:A very short introduction. Oxford University Press.

Gendlin, E. T. (1995). Crossing and dipping: Some terms for approaching the Interface between natural understanding and logical formulation. Mind and Machines, 5, 547-560.

Daniel, G., Goldstein, E. J., Jonson, H. A., and Heitmann, M. (2008). Nudge your customers toward better choices. Harvard Business Review.

Lidwell, W, Holden, K. and Butler, J. (2003). Universal principles of design. Gloucester, MA: Rockport Publishers.