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2011/2012  BA-2CCI  Corporate communication

English Title
Corporate communication

Course Information

Language English
Point 10 ECTS (300 SAT)
Type Mandatory
Level Bachelor
Duration One Quarter
Course Period Spring . Third Quarter
Time Table Please see course schedule at e-Campus
Study Board
Study Board for BA in Information Management
Course Coordinator
  • Rob Veitch - Department of Informatics
Main Category of the Course
  • Communication
Last updated on 29 maj 2012
Learning Objectives
At the exam students should as for this course be able to:
  • Explain the concepts as presented in the curriculum, their interdependence and their significance to an empirical case
  • Recognize corporate communication issues in organizations and apply organizational communication concepts, models, and theories to resolve such issues
  • Relate corporate communication practices and processes to information design and information architecture issues.
Corporate Communication and Information Management and Organizational Change:
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period Spring Term
Aids Without preparation
Duration 20 Minutes
  • The 7th quarter exam covers the courses "Corporate Communication" and "Information Management and Organizational change".
  • It is an oral exam in curriculum based on the 7th quarter paper written in groups. One grade is given, reflecting an overall assessment of the paper and the oral examination.
  • Three internal examiners.
Course Content

The primary aim of this course is to understand the challenges facing corporations when communicating with their various stakeholders. We want to evaluate the strategies and decisions that are most beneficial to their goals. The course module will provide students with a broad framework of corporate communication theories, with analytical tools and capabilities that will allow them to diagnose and manage corporate communication problems and issues, and understand how organisations manage internal and external communication effectively.

The course is structured around lectures that develop the core themes of corporate communication. We will review case studies of how organisations manage communication.


Students will examine important corporate communication areas such as corporate identity and corporate image, branding, public relations, integrated marketing communications, and new communication technologies. The course focuses on how these areas work together to achieve organisational objectives. Students will focus on communication strategies and tactics and review the components of a corporate communication plan.


Throughout the course, students are encouraged to apply the concepts presented to real corporate settings and experiences.

Teaching Methods
Lectures and workshops


Christensen, L. T., Morsing, M., & Cheney, G. (2008). Corporate Communication: Convention, Complexity, and Critique. London: Sage.

Riel, C.B.M. van, & Fombrun, C. J. (2007). Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. Abingdon: Routledge

Please check the complete course literature on CBS Learn