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Learning Objectives
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The student must be able to:
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analyze and evaluate the environment factors that are relevant to industries attractiveness and how these factors may affect the market structures.
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analyze and evaluate market structures and identify preferences and market concentration and how they affect the market structures.
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fundamentally to comment on and assess the cost ratio on as well short as long term.
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analyze and evaluate current demand and the relation to price elasticity, including sensitivity in relation to other products and services.
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analyze and explain the companies' fundamental pricing and optimization on both short and long term.
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analyze and explain the business more complex pricing and optimization where a product or service is sold in more than one market.
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analyze and explain the business more complex optimization situations where firms face a number of more complex constraints.
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Examination:
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Assessment
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Home Assignment
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Marking Scale
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7-step scale
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Censorship
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No censorship
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Exam Period
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Summer Term
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Aids
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Please, see the detailed regulations below
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Duration
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Please, see the detailed regulations below
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Regulary examination:
Type of examination: 48-hour individual home assignment. The assignment is a case text with predefined questions. There will be emphasis on that the answers are grounded in the case text and the associated theory.
Length: Maximum 10 standard pages incl. table of content and literature.
Examination language: English
Re examination: Like the regular exam
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Course Content
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- The student knows and can apply the fundamentals of business economic theory and method, with the objective to analyze and classify rational decision making in specific decision situations, taking into account the limitations and the organization's short-term and long-term objective regardless of the type of business and industry.
- To provide understanding prerequisites for qualified decision making in a company's various functional areas including sales, marketing, production and costs.
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Teaching Methods
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• Lectures
• Workshops where theory is presented and attempted to be use on case studies and assignments.
• Classroom exercises in which theory is applied through using various tasks.
Teaching language: English
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Student Workload
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Teaching
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54
hours
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Preparation (including preparation for exercises)
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101
hours
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Home assignements
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25
hours
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Examination incl. preparation for exam
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45
hours
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Total
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225
hours
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Literature
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Salvatore, Dominick: Managerial Economics in a Global Economy, 7th Edition, Oxford University Press, 2011.
Henry, Anthony: Understanding Strategic Management, Oxford University Press, 2011
Lund, Victor: Basic accounting. |
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