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2011/2012  BA-EOK_MEI  Managerial economics I

English Title
Managerial economics I

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Bachelor
Duration One Semester
Course Period Spring
2. semester
Time Table Please see course schedule at e-Campus
Study Board
Study Board for BA in English and Organisational Communication
Course Coordinator
  • Victor Lund - Department of Operations Management
Main Category of the Course
  • Finance
  • Financial and management accounting
  • Corporate and Business Strategy
  • Economics, macro economics and managerial economics
Last updated on 29 maj 2012
Learning Objectives
The student must be able to:
  • analyze and evaluate the environment factors that are relevant to industries attractiveness and how these factors may affect the market structures.
  • analyze and evaluate market structures and identify preferences and market concentration and how they affect the market structures.
  • fundamentally to comment on and assess the cost ratio on as well short as long term.
  • analyze and evaluate current demand and the relation to price elasticity, including sensitivity in relation to other products and services.
  • analyze and explain the companies' fundamental pricing and optimization on both short and long term.
  • analyze and explain the business more complex pricing and optimization where a product or service is sold in more than one market.
  • analyze and explain the business more complex optimization situations where firms face a number of more complex constraints.
Assessment Home Assignment
Marking Scale 7-step scale
Censorship No censorship
Exam Period Summer Term
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below

Regulary examination:
Type of examination:  48-hour individual home assignment. The assignment is a case text with predefined questions. There will be emphasis on that the answers are grounded in the case text and the associated theory.
Length:  Maximum 10 standard pages incl. table of content and literature.

Examination language: English

Re examination: Like the regular exam
Course Content
  • The student knows and can apply the fundamentals of business economic theory and method, with the objective to analyze and classify rational decision making in specific decision situations, taking into account the limitations and the organization's short-term and long-term objective regardless of the type of business and industry.
  • To provide understanding prerequisites for qualified decision making in a company's various functional areas including sales, marketing, production and costs.
Teaching Methods
• Lectures
• Workshops where theory is presented and attempted to be use on case studies and assignments.
• Classroom exercises in which theory is applied through using various tasks.

Teaching language: English
Student Workload
Teaching 54 hours
Preparation (including preparation for exercises) 101 hours
Home assignements 25 hours
Examination incl. preparation for exam 45 hours
Total 225 hours

Salvatore, Dominick: Managerial Economics in a Global Economy, 7th Edition, Oxford University Press, 2011.
Henry, Anthony: Understanding Strategic Management, Oxford University Press, 2011
Lund, Victor: Basic accounting.