• Demonstrate a good understanding of the economic, environmental and social considerations that comprise sustainability;
• Identify the challenges of sustainable development and examine their relevance for businesses in the service sector;
• Critically assess corporate responses to demands for sustainability
• Examine the role of policies and policy instruments in encouraging a wider adoption of corporate social responsibility and environmental practice among businesses in the service sector;
• The learning objectives to achieve after completing the second part of the course are:
• The learning objectives to achieve after completing the second part of the course are:
• To become familiar with the definitions and concepts of trade liberalization and fairness in trade, and to understand and explain the basic concepts of International and European Trade Law and Intellectual Property Law.
• To understand and apply the basic international rules of contract and sale of goods, including e-commerce;
• To understand and apply the general EU rules on free movement of goods, services and workers, with a focus on fundamental rights and non discrimination;
• To understand and apply the general rules on legal protection of copyright and trademark Law
• To identify the essential elements of a concrete legal problem, select the relevant sources of law, and present a convincing argument for the resolution of that problem.

The complex interactions between businesses and society have profound implications for the progress of humanity. This course aims at providing students with the theoretical knowledge and practical skills useful for analysing the dynamics and consequences of this interaction, by focusing on 1) sustainable development, a central issue for business-society interaction, and 2) legal aspects of international business activities.

Content:
The first part of the course focuses on the business and societal challenges raised by current concerns for sustainable development*, by analysing:
a) The evolution of the sustainable development
concept and its relevance for business activities;
b) Corporate responses to societal demands for corporate social responsibility and environmental business actions;
c) The role of policy and policy instruments for promoting corporate social responsibility and environmental practice among businesses;

The second part of the course deals with the following legal aspects of international business activities, and focuses on fairness in business:
a) International and supranational co-operation on trade between different states, based on the fundamental principles of fair marketing and fair dealing
b) EU principles including non discrimination, equality and fundamental rights;
c) Intellectual property rights, in particular protection of intangible rights by copyright and trademark law. Case work is mainly based on judgments and legal Acts.
The legal issues studied will include:
• Definitions and concepts of trade liberalization with a focus on consumer protection, and concepts of EU Law, Marketing Law and Intellectual Property Law.
• Application of contract and sales rules, including fair trading in e-commerce, and of EU rules and rules on intellectual property rights
• Identifying concrete legal problems and solving them.
• Strategies to promote ethical standards of business behavior and other similar subjects will be discussed

The course readings will be available for students in electronic format through LEARN or the CBS library.

• Electronic resources for lectures in weeks 35, 36 and 37 (available on LEARN).

Amram, M. and Kulatilaka, N.(2009), “The invisible green hand: How individual decisions and markets can reduce greenhouse gas emissions,” California Management Review, Vol. 51, No. 2, pp. 194-219.
Blanco, E., Rey-Maquieira, J., & Lozano, J.(2009), Economic incentives for tourism firms to undertake voluntary environmental management.Tourism Management, Vol. 30, No. 1, pp. 112-122.
Brown, L. R. (2010),“Can we save our civilization?” Mother Earth News, Feb/Mar, pp. 26-29.
Chapman, L.(2007), “Transport and climate change: a review,” Journal of Transport Geography, Vol. 15, No. 5, September, pp. 354-367. doi:10.1016/j.jtrangeo.2006.11.008.
Davis, I.(2005), “What is the business of business?” McKinsey Quarterly, August, No. 3, pp. 105-113.
Doane, D. (2005), “The myth of CSR: The problem of assuming that companies can do well while also doing good is that markets don’t really work that way,” Stanford Social Innovation Review, Fall, pp. 23-29.
European Commission (2010),Europe: The world’s No. 1 tourist destination – a new political framework for tourism in Europe.Brussels, 30 June 2010.
Goodwin, B. (2009), “Sacred Ride Mountain Bike Tours,” Pp. 44-46 in Vaugeois, N. and Thuot, L. (Eds.) “Made in BC” Innovation in Sustainable Tourism, Government of Canada.
Gössling, S. (2002a), “Global environmental consequences of tourism,” Global Environmental Change, Vol. 12, No. 4, pp. 283-302.
Hale, S.(2010), “The new politics of climate change: Why we are failing and how we will succeed,” Environmental Politics, Vol. 19, No. 2, pp. 255-275.
Jones, M. (2010),Sustainable event management: A practical guide, Chapter I - Sustainability and events, pp. 3-33, available on ebrary,Inc.
Johannesburg Declaration on Sustainable Development(2002). http://www.un-documents.net/jburgdec.htm
Kates, R. W., Parris, T. M. and Leiserowitz, A. A. (2005), “What is sustainable development? Goals, indicators, values and practices,” Environment, Vol. 47, No. 3, pp. 9 -21)
Miller, G.(2001), Corporate responsibility in the UK tourism industry, Tourism Management, Vol. 22, No. 6, pp. 589-598. Morsing, M., Schultz, M., Nielsen, K.U. (2008), “The ‘Catch 22’ of Communicating CSR: Findings from a Danish study,” Journal of Marketing Communications, Vol. 14, No. 2, pp. 97-111.
Porter, M. E. and Reinhardt, F. L. (2007), A strategic approach to climate,” Harvard Business Review, October, pp. 22-24.
Porter, M. and Kramer, M (2011), Creating shared value: How to reinvent capitalism – and unleash a wave of innovation and growth, Harvard Business Review, January/February, pp. 63-77.
Quick, L.(2008), “The Sustainable Tourism Laboratory, Blackstone Valley, Rhode Island,” Pp. 94-105 in Carlsen, J., Liburd, J., Edwards, D. and Forde, P. (Eds.) Innovation for Sustainable Tourism: International Case Studies, Esbjerg: BEST Education Network, University of Southern Denmark.
Sliskovic, L.(2009), “U’mista Cultural Society,” Pp. 61-62 in Vaugeois, N. and Thuot, L. (Eds.) “Made in BC” Innovation in Sustainable Tourism, Government of Canada.

Stenzel, P.L. (2003), “Why and how the World Trade Organization must promote environmental protection,” Duke Environmental Law & Policy Forum, pp. 1-53.
Zadek, S.(2004), “The path to corporate responsibility,” Harvard Business Review, December 2004.
Welford, R., Ytterhus, B. and Eligh, J.(1999), “Tourism and sustainable development: an analysis of policy and guidelines for managing provision and consumption,” Sustainable Development, Vol. 7, pp. 165-177.

• Electronic materials on International Law and EU Law for weeks 46, 47 and 48 (available on LEARN)
• Electronic collections of selected treaty articles concerning CISG and EC Treaties, EU directives and EU judgments on Marketing, E-Commerce Law and free movement of goods and services. Case on American Copyrights (available on LEARN)
• Electronic collection of exercises and study cases for the law part (available on LEARN).