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2011/2012  BA-HAS_EVMA  Event Management

English Title
Event Management

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Elective
Level Bachelor
Duration One Quarter
Course Period Autumn . Second Quarter
schedule Teaching Monday weeks 43-47, 11.40-14.15. Exercises: Thursday week 43-47, 11.40-14.15
Time Table Please see course schedule at e-Campus
Max. participants 120
Study Board
Study Board for BSc in Service Management
Course Coordinator
  • Lise Lyck - Department of Marketing
Lise Lyck - ll.tcm@cbs.dkSecretary Susanne Faurholdt - sf.tcm@cbs.dk
Main Category of the Course
  • Management
  • Experience economy and service management

Taught under Open University-Taught under open university.
Last updated on 29 maj 2012
Learning Objectives
The course’s development of personal competences: The course seeks to qualify you to meet event management tasks/cases with a comprehensive knowledge of theories, good practices and caveats.
At the end of the course you are expected to be able to:
  • Use theoretical tools to understand and plan an event of your own choice
  • Conceptualize, design and plan an event
  • Analyze the impact of a given event
  • Analyze and plan the organizational, logistic and managerial elements of an event
  • Make a marketing and a sponsor plan
  • Plan a budgeting and control system
  • Plan an evaluation system
The students must document a level in English equal to TOEFL 575
20 min oral exam based on miniproject:
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period Winter Term
Aids Please, see the detailed regulations below
Duration 20 Minutes
A mini-project of 10 pages and an individual oral exam of 20 minutes. If you work in a group the group size is max 3 students. The topic for your mini project must be approved by Allan Grige.
Approximately 5 minutes will be used for a short introduction to the mini project. The grade will be based on an overall impression of the student’s academic qualifications within the following areas: The written project, the presentation and discussion of the project and the answers to questions within the curriculum.
Course Content

The course aims at giving the students a full range introduction to elements that are crucial to managing big scale as well as small scale events. After the course they should be familiar with how general managerial functions apply to events and where specific tools and measures are needed.

The course covers all major aspects of event management. Event management will be presented as applied cases of general management principles concurrent with presenting its many specific, attractive and challenging features.

The course will make use of lecturers from the industry and from CBS in order to secure updated theory and cases showing traits that are pertaining to the present day industry.

Teaching Methods
Teaching is based on lectures, case analyses and discussions.

Allen, Johnny, William OToole, Robert Harris, Ian McDonnell: Festival and Special Events Management (4th edition) John Wiley & Sons (2008) 656 pages

Robinson Peter, Wale Debra and Dickson Geoff: Events Management, CABI (2010) 252 pages

Event Management Compendium