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2011/2012  BA-HAS_MACP  Management of Creative Processes

English Title
Management of Creative Processes

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Bachelor
Duration One Quarter
Course Period First Quarter
The course is also offered in Spring 2012 for students studying according to the "old" course structure (students enrolled 2009 and before).
Time Table Please see course schedule at e-Campus
Study Board
Study Board for BSc in Service Management
Course Coordinator
  • Mark Lorenzen - Department of Innovation and Organizational Economics
Main Category of the Course
  • Experience economy and service management
Last updated on 29 maj 2012
Learning Objectives
At the end of the course, students should be able to:
  • Demonstrate a knowledge and understanding of the central models, concepts and theories presented through the course
  • Critically examine and apply operational models and tools to the management of firms within the world of sport and leisure
  • Understand the principles of creativity, creative processes, and creative labour, and recognize these in real-life cases
  • Know the basic economic concepts and methods relevant to management of creativity of specialized skill-holders
  • Know the basic economic concepts and methods relevant to management of highly uncertain and political external environments
  • Analyse and recognize creative firms and provide theory-based suggestions for management of real-life problems
Students not enrolled in BSc in Business Administration & Service Management must document a level in English equal to TOEFL 575, and A level in mathematics equal to Danish level B
Management of Creative Processes:
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship External examiners
Exam Period Autumn Term, Exam Period for students for students studying the course Spring 2012, according to the "old" course structure(students enrolled 2009 and before), is Spring Term.
Aids Please, see the detailed regulations below
Duration 20 Minutes
The final exam is an individual 20 minutes oral exam, which takes its point of departure in a 3 page synopsis (max 6825 STU) written in groups of 2-3 students. The evaluation is done with a second external examiner.

Re-examination. Re-take examinations and make-up examinations are subject to the same regulations as the ones noted above. A new 3 page synopsis must be handed in.

Course Content

Many private as well as public organisations provide “content” or “experiences” in the guise of cultural services, events, or products. Examples span from public cultural institutions (theatres and museums) over sports, leisure and concerts, to entertainment industries such as music, film, and games.

These otherwise very different industries share certain managerial challenges. The two most important such challenges are a) Successfully managing the creativity of highly specialized skill-holders who develop these industries’ products and services (such as artists, sportspeople, musicians, designers, and writers); b) Successfully managing highly uncertain and political external environments, shaped by unpredictable tastes and trends in consumer markets, cultural policies and subsidies.

This course introduces these fundamental managerial challenges and discusses some basic management methods of overcoming them.

Teaching Methods
The course is based on a mix of lectures, cases, and group work. Students are expected to contribute actively to discussing the relevance of different management principles to situations where creativity and creative processes are central to competitiveness.
Student Workload
Classes 30 hours
Home assignments 7 hours
Preparation for class(including exam) 187 hours
Exam 1 hours
Further Information

The students are expected to submit a home assignment discussing and applying management principles to a real-life case, where creativity and creative processes are central.


• Chris Bolton (2006), Management and Creativity, Wiley
• Compendium
• Selected cases

Please note, minor changes may occur. The teacher will uploade the final reading list to Learn two weeks before the course starts.