English   Danish

2011/2012  BA-HAS_TOHO  Tourism and Hospitality

English Title
Tourism and Hospitality

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Bachelor
Duration One Quarter
Course Period Third Quarter
Time Table Please see course schedule at e-Campus
Study Board
Study Board for BSc in Service Management
Course Coordinator
  • Lise Lyck - Department of Marketing
Main Category of the Course
  • Experience economy and service management
Last updated on 29 maj 2012
Learning Objectives
More specifically, in the end of this course, the students should be able to:
  • Demonstrate a comprehensive knowledge of tourism definitions, concepts and models
  • Demonstrate a comprehensive knowledge of tourism history and development and trends
  • Demonstrate knowledge of the relations between tourism and transport, value chain, externalities and input-output relations
  • Demonstrate knowledge of tourist attraction theories, cultural heritage and of accommodation systems and options
  • Have a precise knowledge an understanding of economic impact- income multiplier and externalities and economic forecast models.
  • Demonstrate knowledge of conflicts between tourism and sustainability and on how to analyse and solve such conflicts
  • Demonstrate knowledge of models and practise for MICE tourism
  • Demonstrate knowledge of production, price setting and investments in tourism
  • Relate the theories, concepts and models presented in this course to others they are familiar with from other courses.
Prerequisite
Students not enrolled in BSc in Business Administration & Service Management must document a level in English equal to TOEFL 575, and A level in mathematics equal to Danish level B
Examination
.
Tourism and Hospitality:
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period Spring Term
Aids Please, see the detailed regulations below
Duration 20 Minutes
The final exam is a 72-hour group project. The project can be maximum 10 pages in length and the group size should be 2 - 3 students. The project will be followed by an individual, 20 minutes oral exam, which takes its point of departure in the group project, but also natural relations to theory and models from syllabus. The individual assessment is based on a combined evaluation of the written group project and the individual oral exam.

Re-examination. Make-up examinations are given as an individual oral exam based on the group project. Re-take examinations are given as an individual oral exam based on the group project handed in for the regular examination, as well as a supplementary piece, max. 5 pages in length
Course Content

Tourism and hospitality are core items of the study, why a deep knowledge and understanding of the disciplines is required both theoretically and at the applied level. Also insight in the frames and incentives behind government and international policy will be gained.

Teaching Methods
Lectures and case analyses
Student Workload
Classes 30 hours
Preparation for class 103 hours
Exam 73 hours
Literature

Roland Conrady, Martin Buck, "Trends and Issues in Global Tourism 2011"Springer, 2011, ISBN: 3642177662, 342 pages
+ various articles

Please note, changes may occur. The teacher will upload the final reading list to sitescape/learn two weeks before the course starts.