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2011/2012  BA-HA_E35  EU, The European Market and Business Strategy

English Title
EU, The European Market and Business Strategy

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Elective
Level Bachelor
Duration One Semester
Course Period Autumn . Spring
This course will also be offered in Spring 2012 Changes in course schedule may occur
Time Table Please see course schedule at e-Campus
Max. participants 100
Study Board
Study Board for BSc in Economics and Business Administration
Course Coordinator
  • Susana Borras - Department for Business and Politics
Secretary Ane Lindgren Hassing - alh.ioa@cbs.dk
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Political leadership, public management and international politics
Last updated on 29 maj 2012
Learning Objectives
At the end of the course the student should thus be able to

a) Understand and discuss the dynamics and consequences of European integration, the function of its institutions and the central role of the single market.
b) Identify the most important aspects of the structure of EU policies.
c) Recognize the relevance of the EU and its policies for the business environment and strategies of firms in operating in Europe.
d) Understand the relation between the EU and the rest of world.
e) Identify and discuss the importance of the challenges facing the European Union economy and the aim to improve its competitiveness.
Basic knowledge of “business and society” issues
4 hour open book exam
4 hour open book exam:
Assessment Written Exam
Marking Scale 7-step scale
Censorship No censorship
Exam Period Autumn Term and Spring Term
Aids Open Book, Written and Electronic Aid is permitted
Duration 4 Hours

The exam is a 4 hour written, open book exam. The exam is PC-based with no internet access. It is also possible to write in hand.
Assessment based on the learning objectives. The student is given one grade according to the 12 point grading scale.
Course Content

In recent years the expansion and dynamics of the European market have created many opportunities for European companies. Furthermore, the ongoing unification of Europe has led an increasing set of regulations and regulatory agencies with a important impact on European business. The aim of the course is to present an overview of the EU decision making system as well as the most business-relevant EU policies. It is the ambition that the students on this basis will be better able to develop the strategic potentials of their companies when operating in the European market. The course comprises presentations about the EU institutions, the Single Market, the Euro, competition policy, industrial policy, environmental policy, and more.

The course’s development of personal competences:
The students will develop a general and useful knowledge of the European Union, they will learn to discuss business-related political contexts and relate those to business strategies.


30 lessons in 10 sessions.

Teaching Methods
Lectures with discussions of specific cases and topics in class.

The handbook we have used during the previous years is from 2006, and is becoming very old in view of the new EU Treaty of Lisbon that took force in late 2009, and other very important developments in the EU. Besides, it was not written by EU experts, and it is not optimal because it is quite imprecise in some important topics.


Therefore we will use some specific chapters of this book (some chapters are still useful), and complement with a compendium.


Main book: Debra Johnson & Colin Turner: European Business (2006), Routledge, 2. Edition.