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2011/2012  BA-HA_E44  Strategic Management

English Title
Strategic Management

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Elective
Level Bachelor
Duration One Semester
Course Period Autumn . Spring
This course will be offered in Spring 2012 Changes in course schedule may occur
Time Table Please see course schedule at e-Campus
Max. participants 120
Study Board
Study Board for BSc in Economics and Business Administration
Course Coordinator
  • Lise Lyck - Department of Marketing
Teacher: Allan Grige, ag.tcm@cbs.dk Secretary: Jeannett Zoal Andersen, jza.marktg@cbs.dk
Main Category of the Course
  • Corporate and Business Strategy
Last updated on 29 maj 2012
Learning Objectives
The student shall master the main strategic models at both a theoretical and an applied level. The student shall be able to apply strategy to cases from real life and to functional areas of the business as well as to the stakeholders.

Furthermore, the students should through the course have gained knowledge about:
• How to build resource strengths and organizational capabilities
• Striving for Operating Excellence
• Corporate Culture and Leadership
• How to use strategic tools especially in relation to service production

After completion of the course students should be able to:
  • understand strategy and the managerial process of crafting and executing strategy
  • evaluate a company’s external environment, resources and competitiveness
  • tailor strategies for competing in foreign markets
  • tailor strategies to fit specific industry and company situations
  • understand the role strategies to ethics, and social responsibility
Knowledge of managerial economics and of basic micro- and macro economics. The students must document a level in English equal to TOEFL 575 and a level in mathematics equal to Danish level B.
Individual oral examination 20 minutes
Individual oral examination 20 minutes:
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship External examiners
Exam Period Autumn Term and Spring Term
Aids Without preparation
Duration 20 Minutes

Oral individual exam (20 minutes) based on an individual or a group mini project (10 normal pages + enclosures). Group size: 1- 3 students.
Topics must be agreed with and approved by Allan Grige on mail: ag.tcm@cbs.dk. Topics have to be finally approved at the termination of the education.
The mini-project must be delivered to The mini-project must be delivered to Dept. of Marketing, D3.40 Jeannett Zola Andersen in 3 copies on April 16th 2012 before 12.00 (noon).

The oral exam takes its offset in the mini-project. Further, students can be asked questions from the syllabus – i.e. the studied models/themes as well as cases and articles from the education.

Re-examination is held according to the same examination regulations as the regular examination. Re-examination is based on the mini-project + a supplementary piece – a 5 page critique of the mini project itself and of the presentation at the regular oral exam including suggestions of improvement. Questions from the syllabus should be expected.
Course Content

The course builds on the knowledge the student has gained during the first 2 years of the HA study thus further developing the student’s knowledge of strategic management.

The course welcomes international students who have completed the first 2 years of their bachelor study.

Teaching Methods
Teaching is based on lectures, case analyses and discussions. Active participation by the students is a must. Each teaching session includes lectures and workshops with presentations and discussions.
Students are expected to participate actively and to prepare minor group presentations

A.A. Thompson & A.J. Strickland (2009): “Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and CASES”, McGraw Hill, 17th edition.