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2011/2012  KAN-OI01  Management and Organization in the Creative Society co-arranged with Innovation & Art_Aesthetics

English Title
Management and Organization in the Creative Society co-arranged with Innovation & Art_Aesthetics

Course Information

Language English
Point 15 ECTS (450 SAT)
Type Mandatory
Level Full Degree Master
Duration One Semester
Time Table Please see course schedule at e-Campus
Study Board
Study Board for MSc of Social Science
Course Coordinator
  • Management and Organization in the Creative Society
    Daniel Hjorth - Department of Management, Politics and Philosophy
Main Category of the Course
  • Innovation and entrepreneurship
Last updated on 29 maj 2012
Learning Objectives
Management and Organizations in the Creative Society:

1:Get familiar with basic concepts within management- and organization studies
2: Understand how these are applied in analysis of problems related to organizational innovation and entrepreneurship
3:Get familiar with and understand the specific approach and method used in analysis of such problems
4:On the basis of this conceptual language and analytical approach, identify issues and opportunities related to innovation and entrepreneurship
5:Understand the particular level of analysis central to OIE – the organizational (meso) level, and grasp the implications of this

Innovation & Art_Aesthetics:

1:Understand the role of aesthetics in business competitiveness
2:Understand the role of aesthetics in business creativity
3:Identify the methods and forms that the ‘conversation’ between aesthetics and economy take in organizational practices (such as in design intensive companies), and understand how this conversation can be explored for innovative purposes
4:Understand how to apply this in organizing innovation processes in organizational contexts

This exam is a joint exam for Management and Organization in the Creative Society and Innovation & Art_Aesthetics.
72-hour written assignment
Assessment Home Assignment
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period Autumn Term
Aids Open Book, Written Aid is permitted
Duration 72 Hours
The exam is an individual 72-hour written assignment (max. 15 pages) based on a set of questions assigned by the examiner.
Prerequisites for Attending the Exam
In order to achieve the grade of 12, the student must fulfill the following criteria:
• Select and apply basic concepts within management- and organization studies to or-ganizational innovation and entrepreneurship
• Demonstrate thorough knowledge of key concepts and theoretical perspectives dealt with in the two courses, and effectively apply these in analysis
• Demonstrate basic knowledge of how to analytically approach problems and challenges of organizational innovation and entrepreneurship
• Demonstrate a clear understanding of what implications follow from the OIE-approach to innovation and entrepreneurship and its specific level of analysis (i.e. the meso- or organizational level)
• Demonstrate understanding of the role of creativity in business
• Demonstrate knowledge of how to apply methods of organizational creativity based on the “conversation” between business aesthetics and management.
• Persuasively explain and defend a position on why and how aesthetics matter to the creation of business value, based on course materials.

Course Content

Management and Organization in the Creative Society:

The course lays the foundation for understanding and dealing with the challenges of an innovation economy (including the immaterial- and the experience economy) in a creative society. This foundation takes its point of departure in the conceptual language of business administration, with particular focus on management- and organization theory. This includes a particular analytical strategy and method that characterizes business administrative analyses, which in this course is also reflexively identified and problematised. The course identifies, defines, and elaborates on the basic approach applied in the OIE program. Students are introduced to problems that characterize organizational innovation and entrepreneurship and initiate the development of skills needed in analyzing and dealing with such problems.

The course introduces the student to the emphasis on experimentation and active participation that will characterize the OIE program. This is backed up by using cases and by inviting the students to a dialogical participation in lectures. Lectures (classroom-) will thus be mixed with workshops, small assignments and student presentations.

Innovation & Art_Aesthetics:

This course will contextualize a resent shift towards an aestheticised business, i.e., towards a situation where globalization has forced our economy to look for new means of differentiation and found aesthetics as an important way forward. The course interests the students in the learning potentials identified in the crossing of business and art, such as on how to organize collective creation processes. The recent emphasis on branding, on design, and on the experience as adding value to the customer/citizen is also analyzed in order to learn how this crossing provide means for strengthening the innovative/entrepreneurial capacity of organizations.

Teaching Methods
Management and Organizations in the Creative Society:
Lectures, workshops, assignments and student presentations.

Innovation & Art_Aesthetics:
Teaching takes place in large classes, but is driven by cases from design intensive companies. Guest lectures from representatives of design intensive companies and from art are given priority. Case issues will often be elaborated upon with videos and exercises in class.

Please note that the litterature is guiding.

Management and Organizations in the Creative Society:

Successful Innovation Through Artful Process (Austin and Devin), source: Leader to Leader (course compandium)

  1. Paradigms, Metaphors and Puzzle Solving in Organization Theory (G. Morgan), source: ASQ 1980 (course compandium)
  2. Can Ideas be Capital: factors of production in the post-industrial economy – a review and critique (Dean and Kretschmer), source: AMR, 32(2): 573-594 (course compandium)
  3. Managing Creatives: paradoxical approaches to identity regulation (Gotsi, Andriopolous, Lewis, and Ingram), source: Human Relations, 63(6): 781-805 (course compendium)
  4. Managing For Creativity (Florida and Goodnight), source: HBR, July-August 2005 (course compendium)
  5. Making up Managers – bureaucracy, enterprise and the liberal art of separation (du Gay), source: British Journal of Sociology, 45(4): 655-672 (course compandium)
  6. Organizational Entrepreneurship (Hjorth), source: Journal of Management Inquiry, 14(4): 386-398 (course compandium)
  7. The Social Foundation of the Bureaucratic Order (Kallinikos), source: Organization 11(1): 13-36 (course compandium)
  8. Towards the Creative Society (Michinski and Stevens), source: Foresight, 2(1): 85-94 (course compandium)
  9. Lines of Authority: readings of foundational texts on the profession of management (O’Connor), source: Journal of Management History, 2(3): 26-49 (course compandium)
  10. Hjorth, D. and Johannisson, B. (2007) “Learning as an Entrepreneurial Process”, in Fayolle, A. (ed.) Handbook of Research in Entrepreneurship Education. Cheltenham: Edward Elgar, pp. 46-66 (course compandium)
  11. Rationale behind OIE (Sitescape)
  12. Note on Imaginary Organizations (Sitescape)
  13. Hjorth, D. (2003) Rewriting Entrepreneurship – For a new perspective on organisational creativity. Copenhagen/Malmö: CBS Press/Liber.
  14. Hjorth, D. and Kostera, M. (2007) Entrepreneurship and the Experience Economy. Copenhagen: CBS Press.
  15. Latham-Koenig, A. L. (1983) "Changing values in a postindustrial society", The McKinsey Quarterly, Autumn

    Løwendahl, B. and Revang, Ø. (1998) "Challenges to existing strategy theory in a postindustrial society", Strategic Management Journal, 19: 755-773


Innovation & Art_Aesthetics:
 Note: If you have any difficulty accessing course materials, please do not hesitate to ask for help! It is important you access, read and prepare materials in advance of class discussion.
Purchase Book at CBS Bookstore:
Postrel, Virginia. (2004.) The Substance of Style: How the rise of aesthetic value is remaking commerce, culture and consciousness. New York, NY: Harper Perennial.
Purchase Cases through Harvard Business Publishing online (see box below):
Austin, Robert D. and Daniela Beyersdorfer. (2006.) “Vipp A/S.” HBS No. 607-052. Boston: Harvard Business School Publishing.
Austin, Robert D. and Shannon O’Donnell. (2007). ”Paul Robertson and the Medici String Quartet.” HBS No. 607-083. Boston: Harvard Business School Publishing.
Austin, Robert D., Shannon O’Donnell and Dorte Krogh. (2009.) “Moods of Norway.” HBS No. 609-106. Boston: Harvard Business School Publishing.
Austin, Robert D., Shannon O’Donnell and Silje Kamille Friis. (2006.) “e-Types A/S.” HBS No. 606-118. Boston: Harvard Business School Publishing.
Goodwin, Constance and Rochelle Mucha. (2010.) “Aesthetic Intelligence: What Business Can Learn from the Arts.” HBS Product # ROT110. Boston:Harvard Business School Publishing.
Koehn, Nancy F., Marya Besharov and Kathrine Miller. (2008.) “Starbucks Coffee Company in the 21st Century. HBS No. 808-019. Boston: Harvard Business School Publishing.
Moon, Youngme, Vincent Dessain and Anders Sjoman. (2004.) “Alessi: Evolution of an Italian Design Factory (B).” HBS No. 504-019. Boston: Havard Business School Publishing.
Moon, Youngme, Vincent Dessain and Anders Sjoman. (2004.) “Alessi: Evolution of an Italian Design Factory (C).” HBS No. 504-020. Boston: Havard Business School Publishing.
Suri, Jane Fulton and R. Michael Hendrix. (2010.) “Developing Design Sensibilities.” HBS Product # ROT113. Boston: Harvard Business School Publishing.
Thomke, Stefan. (2001.) “BMW AG: The Digital Car Project (A). HBS No. 699-044. Boston: Havard Business School Publishing.
Thomke, Stefan and Barbara Feinberg. (2009.) “Design Thinking and Innovation at Apple.” HBS No. 600-066. Boston: Harvard Business School Publishing.
Verganti, Roberto. (2010.) “Design-Driven Innovation: An Introduction.” HBS No. 366-6BC. Boston: Harvard Business School Publishing.

Obtaining Harvard Business School Publishing Materials
The above listed readings labeled “HBS case” or “HBS Product” must be acquired online from Harvard Business School Publishing.  You can access the site to download these materials here (once you register on the site):
At this site you will need to use a credit card to purchase copyrighted materials at the discounted student rate, which you will then download in PDFs and be able to print as is convenient. Please be sure to use this link, not the main HBSP website, so that you get the discount associated with the course.
After you register, you can get to the course again by doing the following:

1. Visit hbsp.harvard.edu and log in.

2. Click My Courses, and then click this course name: Innovation and Art/Aesthetics 2011

Download pdf files or access links on CBSLearn:
Allison, Melissa. “Starbucks tests new names for stores,” The Seattle Times. July 16, 2009: http://seattletimes.nwsource.com/html/localnews/2009479123_starbucks16.html
Austin, Rob and Lee Devin. (2010.) “Not just a pretty face: economic drivers behind the arts-in-business movement,” Journal of Business Strategy, Vol. 31, No. 4: 59-69.
Austin, Robert D. and Lee Devin. (2003). “Chapter 10. Artful Making is Fiscally Responsible.” Artful Making: What Managers Need to Know About How Artists Work. Upper Saddle River, NJ: Financial Times Prentice Hall: pp 149-158.
Bennis, Warren and Patricia Ward Biederman. (1997). “Troupe Disney.” Organizing Genius: The Secrets of Creative Collaboration, Cambridge, MA: Perseus: 31-62.
Brown, Tim. “Design Thinking.” Boston: Harvard Business Review, June 2008. CBS Library link: http://esc-web.lib.cbs.dk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=32108052&site=ehost-live&scope=site
Crawford, Matthew B. “Shop Class as Soulcraft.” The New Atlantis, Summer 2006: 7-24. Also available online: http://www.thenewatlantis.com/publications/shop-class-as-soulcraft
Fine, Gary Alan. “The Culture of Production: Aesthetic Choices and Constraints in Culinary Work.” The American Journal of Sociology, Vol. 97, No. 5, March 1992: 1268-1294. CBS library link: http://esc-web.lib.cbs.dk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9210192716&site=ehost-live&scope=site
Merholz, Peter. “Why the Starbucks ‘15th Ave’ Store is Doomed to Fail,” Harvard Business Publishing, July 28, 2009: http://blogs.harvardbusiness.org/merholz/2009/07/why-the-starbucks-15th-ave-sto.html
Nussbaum, Bruce. “The Power of Design.” Business Week, May 17, 2004. Available online: http://www.businessweek.com/pdf/240512BWePrint2.pdf
O’Donnell, Shannon and Lee Devin. (forthcoming) “Collective Creativity: E-Teams and E-TeamWork,” Handbook of Organisational Entrepreneurship, Daniel Hjorth, ed.
Stross, Randall, “The Auteur vs. the Committee,” New York Times, July 23, 2011. Available online: http://www.nytimes.com/2011/07/24/technology/what-apple-has-that-google-doesnt-an-auteur.html?_r=1&ref=stevenpjobs
Verganti, Roberto. “Innovating Through Design.” Harvard Business Review, December 2006: 114-122.  CBS library link: http://esc-web.lib.cbs.dk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=23081453&site=ehost-live&scope=site
“A Vision for the Arts at Harvard,” from Report of the Task Force on the Arts, Harvard University, December 2008: pp 1-19.
Winterson, Jeanette. “The secret life of us.” The Guardian, Monday 25 November 2002. http://www.guardian.co.uk/artanddesign/2002/nov/25/art.artsfeatures1