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2012/2013  BA-BLM_BA23  Web Interaction Design and Communication

English Title
Web Interaction Design and Communication

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Spring
Spring schedule: Monday 11.40-14.15, week 6,8-13,15-17.
Time Table Please see course schedule at e-Campus
Max. participants 60
Study board
Study Board for BA in International Business Communication
Course coordinator
  • Henrik Selsøe Sørensen - Department of International Business Communication
  • Liana Razmerita - Department of International Business Communication
Secretary Tine Silfvander - ts.iadh@cbs.dk
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Communication
  • Management of Information and Knowledge Management
  • Language and Intercultural Studies
Last updated on 01-11-2012
Learning objectives
Within this course students learn:

In order to achieve the grade 12, students must successfully submit and excellent project that proves that they have understood and are able to analyze and plan web interaction in a real life and possibly business context. The project will integrate the selection structuring and implementation of web interaction principles in a specific application domain. An excellent project must use concepts, tools and technologies that have been taught in the course. Furthermore the students must demostrate their ability to apply their acquired knowledge and combine it with other relevant, cross-disciplinary knowledge in the context of their specific project.
  • to consider the cognitive, social and affective issues that underpin the design of web technologies.
  • to analyze and evaluate multilingual sites, various interactive technologies including social networks considering linguistic, cultural and design oriented perspectives
  • to plan the construction, architecture, design of a collaborative project
  • to share, communicate and disseminate knowledge using novel technologies
  • to understand how interfaces affect users
  • about evaluation paradigms and techniques
Final Project:
Type of test Home Assignment
Marking scale 7-step scale
Second examiner No second examiner
Exam period May/June
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below
A final individual project exam/home assignment of 8 pages on a subject related to the web and social networks and which includes, user-centric, multilingual and multicultural perspectives. The subject must have been accepted by the teachers. Retake as ordinary exam.
Course content

The evolution of the web towards social web has enabled new forms of interaction in the private as well as in the business sphere, where users are invited to contribute, share knowledge and collaborate. Social web and social networking impacts businesses, create new forms of interaction with customers, facilitate open innovation, viral marketing and in certain cases oblige businesses to adapt to new communication channels and new business models. The course provides students with an overview of tools and techniques for web interaction and involves analyses of websites and networks as well as design and linguistic and cultural planning of interaction projects emphasizing cultural usability, user-centric aspects and the needs of business environments. The course introduces a broad scope of issues, topics, paradigms within and beyond the scope of Human-Computer Interaction complemented with practical assignments and cases.


The following topics are on the agenda:

- present the evolution of the web and of the associated technologies

- designing for collaboration and communication

- the process of interaction design

- workflow planning

- user modeling and user-centered approaches to interaction design

- evaluation frameworks.

Teaching methods
The course introduces a broad scope of issues, topics, paradigms within and beyond the scope of Human-Computer Interaction complemented with practical assignments and cases.
Expected literature

H. Sharp, Y. Rogers, and J. Preece, "Interaction Design: Beyond Human-computer Interaction, 2nd edition," John Wiley & Sons, Inc., 2007

Excerpts from: Handbook on cultural web user interaction, First edition (September 2008)edited by the MINERVA EC Working Group“Quality, Accessibility and Usability”


P. McAfee, "Enterprise 2.0: The dawn of emergent collaboration," Mit Sloan Management Review, vol. 47, pp. 21-28, 2006.

A. Kobsa, Koenemann, J., and Pohl, W.,, "Personalized hypermedia presentation techniques for improving online customer relationships," The Knowledge Engineering Review vol. 16, pp. 111-155, 2000

Last updated on 01-11-2012