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2012/2013  BA-HAP_VAPP  A Psychological Perspective

English Title
A Psychological Perspective

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Autumn, Spring
Changes in course schedule may occur
Spring schedule: Wednesday 12.35-15.20, week 6,8-16
Time Table Please see course schedule at e-Campus
Max. participants 60
Study board
Study Board for BSc/MSc in Business Administration and Psychology, BSc
Course coordinator
  • Signe Vikkelsø - Department of Organization
Secretary Ane Lindgren Hassing - alh.ioa@cbs.dk
Main Category of the Course
  • Business psychology
  • Innovation and entrepreneurship
  • Communication
  • Management
  • Marketing
  • Organization
  • Corporate and Business Strategy
Last updated on 30-04-2013
Learning objectives
At the end of the course, the student must be able to apply a psychological perspective in assessing potentials and create solutions in a business context, based on:
  • Identification of specific phenomena’s or problems in the context of business and organisations relevant for a psychological perspective
  • Assessments of theories and perspectives of the course.
  • Analysis, evaluation and discussion of potentials and solutions at an independent and reflected academic level.
English skills
20 min oral exam based on synopsis
A Psychological Perspective:
Type of test Oral with Written Assignment
Marking scale 7-step scale
Second examiner Second internal examiner
Exam period Winter Term and Summer Term
Aids Without preparation
Duration 20 Minutes
Written group synopsis (2-3 pages) followed by individual oral exam (20 minutes per student), graded by teacher and internal censor on the 7-point scale. The group consists of 3-5 students. The grade is based entirely on the oral exam.
Aids: All
Assessment: 7-point scale based on oral presentation.

Make-up examination and re-examination:
Individual written home assignment, max 8 pages, graded by teacher.
Course content


Developing innovative products and services, understanding consumer choice and motivation, manage organisational change and choosing qualified labour, are just some of the areas where business and organisations can benefit from a psychological perspective. Economy often operates with man as ”Homo Economicus”: a rational being that always seek to utilirize and maximise benefits. But often reality draws a quite different picture. Our wishes, needs and behaviours are far from always individual rational calculations of cost benefit. But what are they then?

This introductory course will examine how psychology has developed from international roots in biology and philosophy to become a science that aims to describe and explain how we think, feel and act. The course provides an overview of the theoretical foundations of psychology and reviews the results of classic studies and current research in the major areas of the field. Among many topics, we will look into the great controversies of nature and nurture, free will, consciousness, human differences, self and society.
Teaching methods
The course will adopt an inductive approach and will combine lectures, case studies and student presentations. Itaims at giving the students a broad introduction to the foundational theories of psychology and to develop their ability to describe, analyze, understand and reflect upon psychological issues in the context of business and organisations.
Student workload
Each lecture apx. 10 hours
Expected literature

Henry Gleitman, Daniel Reisberg and James Gross (2011) Psychology. 8th. Ed. W W Norton & Co Inc. US.

Last updated on 30-04-2013