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2012/2013  BA-HAS_BSEM  Bachelor Project

English Title
Bachelor Project

Course information

Language English
Type Mandatory
Level Bachelor
Duration Two Quarters
Course period Third Quarter, Fourth Quarter
Introduction to the Bachelor Project is held in february
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc in Service Management
Course coordinator
  • Lise Lyck - Department of Marketing
Lise Lyck
Main Category of the Course
  • Communication
Last updated on 03-09-2012
Learning objectives
  • Independently formulate and justify research questions
  • Select, combine and apply relevant concepts and theories in relation to specified research questions
  • Select and use relevant quantitative and qualitative methods to answer such research questions
  • Identify and retrieve relevant data/information
  • Formulate and present (orally and in writing) coherently argued answers, combining theory, methodology and data, to the research question posed.
  • Reflect critically on the quality of the answers produced
Bachelor Project:
Type of test Oral with Written Assignment
Marking scale 7-step scale
Second examiner External examiner
Exam period Summer Term
Aids Please, see the detailed regulations below
Duration 20 Minutes
The final element in the study programme is the writing of a project combining various elements from the programme. It comprises selection of a theme for the project (often a selected problem in a company), designing a data collection (i.e. through some interviews), writing up the analysis in clear language and drawing the conclusions of the analysis. The project work may be done of up to three students together. (Note that: students with a degree as ’serviceøkonom’ cannot make their bachelor project in the same company as used for their project in the serviceøkonom programme – except with special permission). The student must be able to demonstrate knowledge of the academic areas as well as useful theories and methods learned throughout the programme which are relevant for the project. Moreover, the student must demonstrate the ability to structure clearly the bachelor project, both contextually and linguistically. Finally, the student’s linguistic abilities may be included in the evaluation of the project.

The project should be written alone or in a group of maximum 3 students and its size should be:
1 student: max. 40 standard pages
2 students: max. 60 standard pages
3 students: max. 80 standard pages
All the projects should include a table of contents and a summary, which are part of the final evaluation. Assessment. The assessment is based on a combined evaluation of the written work and the individual’s performance at the oral defence.

Make-up examinations are given as an individual oral exam based on the group project. Re-take examinations are given as an individual oral exam based on the group project handed in for the regular examination, as well as a supplementary piece, max. 5 standard pages in length.

The examination must be passed.
Course content

Teaching methods
Introduction and Project advising
The Third Year Project group itself is responsible for contacting the assigned Project Adviser, producing a good report, and for using the Project Adviser as constructively as possible. The Adviser is available in order to help the group with its research issue (including the initial formulation) as well as the development of an appropriate research methodology. The Adviser, furthermore, functions as primary examiner at the oral defence.
Further Information

The Study Board publishes a Project Guidelines each year, which supplements the Program Regulations and serves as a teaching aid for the Project. The Manual provides detailed information about Project requirements and deadlines, as well as practical suggestions and advice regarding the Project experience and proper use of a Project Adviser. The Project Guidelines will be available at the BSc SEM e-campus (in the menu under Exam > Exam guidelines)

Last updated on 03-09-2012