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2012/2013  BA-HAS_BUSO  Business and Society

English Title
Business and Society

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Course period Second Quarter
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc in Service Management
Course coordinator
  • Adriana Budeanu - Department of International Economics and Management
Main Category of the Course
  • Business Law
  • Globalization, International Business, markets and studies
Last updated on 03-10-2012
Learning objectives
After completing the first part of the course, the students will be able to:
  • Demonstrate a holistic understanding of the intertwined relationships between business and society;
  • Identify the challenges to society in providing an international business-friendly environment;
  • Critically assess international business challenges in a global context
  • Examine various business environment challenges, including culture, politics and sustainabillity, for the service sector;
  • .
  • The learning objectives to achieve after completing the second part of the course are:
  • .
  • To become familiar with the definitions and concepts of trade liberalization and fairness in trade, and to understand and explain the basic concepts of International and European Trade Law and Intellectual Property Law.
  • To understand and apply the basic international rules of contract and sale of goods, including e-commerce;
  • To understand and apply the general EU rules on free movement of goods, services and workers, with a focus on fundamental rights and non discrimination;
  • To understand and apply the general rules on legal protection of copyright and trademark Law
  • To identify the essential elements of a concrete legal problem, select the relevant sources of law, and present a convincing argument for the resolution of that problem.
Students not enrolled in BSc in Business Administration & Service Management must document a level in English equal to TOEFL 575, and A level in mathematics equal to Danish level B
Business and Society:
Type of test Written Exam
Marking scale 7-step scale
Second examiner Second internal examiner
Exam period Winter Term
Aids Please, see the detailed regulations below
Duration 4 Hours
• The written exam takes place on CBS computers
• Graphs can be written by hand
• Aids: Open book, but please note:
• Students have access to their personal files (S-drive on CBS network)
• Students do NOT have access to Internet, LEARN, and other services from CBS (except their personal S-drive on CBS network)
• Students are not allowed to bring personal electronic devices to the exam, except a non-programmable calculator.
• Re-take examinations and make-up examinations are subject to the same regulations as the ones noted above
Course content
The complex interactions between businesses and society have profound implications for the progress of humanity. This course aims at providing students with the theoretical knowledge and practical skills useful for analysing the dynamics and consequences of this interaction, by focusing on 1) business-society interaction, and 2) legal aspects of international business activities.

In order to achieve its objectives, the course is divided into two parts. The first part of the course focuses on the business environment and strategies in the global context. Business is a part of society and the first part of the course will concentrate on these:
a) Understanding relationships between business and society through various theories and framworks;
b) Impact of international business on culture and culture on business;
c) The role of policy and politics in business and vica versa;

The second part of the course deals with the following legal aspects of international business activities, and focuses on fairness in business:
a) International and supranational co-operation on trade between different states, based on the fundamental principles of fair marketing and fair dealing
b) EU principles including non discrimination, equality and fundamental rights;
c) Intellectual property rights, in particular protection of intangible rights by copyright and trademark law. Case work is mainly based on judgments and legal Acts.
The legal issues studied will include:
• Definitions and concepts of trade liberalization with a focus on consumer protection, and concepts of EU Law, Marketing Law and Intellectual Property Law.
• Application of contract and sales rules, including fair trading in e-commerce, and of EU rules and rules on intellectual property rights
• Identifying concrete legal problems and solving them.
• Strategies to promote ethical standards of business behavior and other similar subjects will be discussed
Teaching methods
The course material is delivered through lectures and class activities. It is expected that students prepare before classes by reading relevant documents, articles and/or case studies as suggested in the reading schedule (on LEARN).
Student workload
Classes: Business & Society 15 hours
Classes: Business Law 15 hours
Workshop/ Exercises: Business Law 22 hours
Preparation for class: Business & Society 60 hours
Preparation for class: Business Law 45 hours
Examination: Business & Society 38 hours
Examination: Business Law 30 hours
Expected literature
The course readings will be available for students in electronic format through LEARN or the CBS library.

Electronic resources for lectures in weeks 43, 44 and 45 (available on LEARN).

Dunning, J.H.2001. “The Eclectic (OLI) Paradigm of international production: Past, present and future”, International Journal of Economics of Business, 8 (2): 173-190.
Grosse, R.2005. “The bargaining view of government-business relations”. In R. Grosse (ed.) International Business and Government Relations in the 21st Century. Cambridge: Cambridge University Press. 273-289.
Lawrence, R.Z. and Edwards, L.2012. “Shattering the myths about U.S. trade policy”, Harvard Business Review, 90(3): 149-152.
Lehne, R. 2006. “Creating government-business relations”, Government and Business: American Political Economy in Comparative Perspective, 2nd ed. Washington: CQ Press. 27-44.
Ooi, C.S.2007. “Unpacking packaged culture”, East Asia: An International Quarterly, 24(2): 111-127.
Porter, M. and Kramer, M.2011. “Creating shared value: How to reinvent capitalism – and unleash a wave of innovation and growth”, Harvard Business Review, January/February, pp. 63-77.
 Richard C. Warren.2011. "Are we making progress in international business ethics?", Humanomics, Vol. 27 (3): 212 – 224.

Electronic materials on International Law and EU Law for weeks 46, 47 and 48 (available on LEARN)
  • Electronic collections of selected treaty articles concerning CISG and EC Treaties, EU directives and EU judgments on Marketing, E-Commerce Law and free movement of goods and services.Case on American Copyrights (available on LEARN)
  • Electronic collection of exercises and study cases for the law part (available on LEARN).
Please note, minor changes may occur. The teacher will upload the final reading list to Learn two weeks before the course starts
Last updated on 03-10-2012