2012/2013
BA-HAS_SEEC Service Economics
| English Title |
| Service Economics |
|
|
| Language |
English |
| Exam ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Quarter |
| Course period |
Second Quarter |
| Time Table |
Please see course schedule at e-Campus |
| Study board |
Study Board for BSc in Service
Management
|
| Course
coordinator |
- Ana María Munar
Ana Maria Munar - Department of International Economics and
Management
|
| Main Category of the
Course |
- Experience economy and service management
|
|
Last updated on
03-09-2012
|
| Learning objectives |
- Examine concepts and theories about the nature and role of
services in the economy
- Know and apply the different economic theories with special
focus on the management conditions of service firms.
- Provide a critical analysis of the characteristics of a service
operation and present solutions to management problems.
- Critically discuss the competitive environment of services and
apply theoretical frameworks to examine the competitiveness of
service firms.
- Examine service design, innovation processes and quality
management in services applying theoretical models and new service
development tools.
- Describe and apply theories and models for problem solving in
service firms.
- Work in teams and apply academic knowledge to practical cases
in services
- Present publicly ideas and analysis and develop a case
study
|
| Prerequisite |
| Students not enrolled in BSc in
Business Administration & Service Management must document a
level in English equal to TOEFL 575, and A level in mathematics
equal to Danish level B |
| Examination |
| . |
|
|
Service
Economics:
|
| Type of test |
Oral with Written Assignment |
| Marking scale |
7-step scale |
| Second examiner |
External examiner |
| Exam period |
Winter Term |
| Aids |
Please, see the detailed regulations
below |
| Duration |
20 Minutes |
|
The final exam is a 72-hour group
project. The project can be max.10 standard pages in length and the
group size should be max. 2 - 3 students. The oral exam takes
its point of departure in the group project, but also natural
relations to theory and models from syllabus. The individual
assessment is based on a combined evaluation of the written group
project and the individual oral exam.
Make-up examinations are given as an individual oral exam based on
the group project. Re-take examinations are given as an individual
oral exam based on the group project handed in for the regular
examination, as well as a supplementary piece, max. 5 standard
pages in length.
|
|
| Course content |
|
Course aim: Service industries play a central role in the world
economy. This course aims to provide students with economic and
business theories, analytical tools and practical methods to
understand the specific characteristics and conditions of the
service economy and to provide solutions to improve the management
of service firms.
Course content: The course consists of different knowledge areas
of the service economy: the economic role and specific
characteristics of services, the design of the service enterprise
and the managing of services. The first part of the course focuses
on understanding services’ characteristics, their relation to
economic evolution and it discusses competition and strategy issues
in services. The second part focuses on theories, tools and methods
for designing the service firm and deals with the areas of
innovation, quality and new service development. The third part
introduces strategies for process improvement and facility and
location considerations relevant to the management of service
firms. The different theories and tools are applied using practical
case studies of service firms and interactive
exercises.
|
| Teaching methods |
| The course comprises of lectures and
structured class activities. In the lectures the different theories
and models are presented using cases of the service industries and
interactive exercises. The course involves the preparation of a
case. Students work in teams, choose a problem statement related to
the management of a service corporation and present their case
analysis in class. There will be a peer evaluation of the cases.
Guidelines for the development of the case and case research
methods will be introduced as a preparation for the student
activities. It is assumed that the assigned reading, articles, and
cases for each session have been read by all students prior to
classes. |
| Student workload |
| Classes |
30 hours |
| Preparation for class |
109 hours |
| Home assignments |
14 hours |
| Exam |
72 hours |
|
| Expected literature |
|
Fitzsimmons, James A. & Fitzsimmons, Mona J. (2008) Service
Management – Operations, Strategy, Information Technology, 6th
edition. McGraw-Hill, Boston.
Fitzsimmons, James A. & Fitzsimmons, Mona J., eds. (2002), New
Service Development – Creating Memorable Experiences, Sage
Publications, London.
Please note, minor changes may occur. The teacher will
upload the final reading list to LEARN two weeks before the
course starts.
|
Last updated on
03-09-2012
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