English   Danish

2012/2013  BA-HA_E167  Competing in Asia: the consultant’s perspective

English Title
Competing in Asia: the consultant’s perspective

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Autumn
Changes in course schedule may occur.
Friday 11:40 to 14:15, week 36-41, 43-46.
Time Table Please see course schedule at e-Campus
Max. participants 30
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Patricia Plackett - Department of Operations Management
Main Category of the Course
  • Innovation and entrepreneurship
  • Management
  • Corporate and Business Strategy
Last updated on 03-05-2012
Learning objectives
This course aims to provide students with an opportunity to develop the skill sets particularly valuable for consulting positions, and business advisory roles in general, with a particular focus on the Asian business context. By the end of the course the student should be able to:

1. Demonstrate an understanding of the models, concepts and theories in the curriculum aimed at facilitating effective case study analysis and solution formulation and presentation.
2. Demonstrate an understanding of practice examples in the curriculum aimed at facilitating effective case study analysis and solution formulation and presentation.
3. Demonstrate an understanding of Asian business practices based on the case studies and other materials from the curriculum.
A basic knowledge and understanding of business management practices.
Super Consultant – Asia: Learning case competition skills based on Asian cases
Super Consultant – Asia: Learning case competition skills based on Asian cases:
Type of test Oral with Written Assignment
Marking scale 7-step scale
Second examiner Second internal examiner
Exam period Autumn Term
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below

Individual oral examination (20 minutes, no preparation) based on a 10-page mini-project – a Case Study Team Reflections Report that provides team insights on their leaning process in relation to the three learning objectives for the course.
1 page is counted as 2,275 characters including spaces.

The make-up/re-exam will be held in the same way and with the same conditions as the ordinary exam.
Course content
Case study competitions play a central role in this course. These competitions can help students to finely tune their capabilities in analyzing business cases, in presenting solutions and in responding to challenging questions about their solutions. Because case study competitions require small teams of students to work under severe time constraints, they also offer practical experience with team building for intensively focused cooperative learning.
The case method is highly valued in business schools around the world as a way of providing students with exposure to everyday issues in the increasingly complex world of global business. In this course the cases will all focus on Asia in order to provide insights on the intricacies of Asian governments, history and culture and a range of other factors that are shaping current business climates in Asia. The course will make use of Asian case studies including those produced by the Asia Research Centre in Hong Kong that attempts to address the serious shortage of well-prepared case studies about Asian businesses.Because case studies simulate the actual business context as precisely as possible, the value of using current Asian cases cannot be overemphasized.
The course will also draw on the CBS partnership with Singapore Management University through some specific virtual initiatives with faculty and students in its Lee Kong Chian School of Business aimed at adding additional insights on Asian business consulting.
There will be competitions held throughout the course with the winning student team having an opportunity to represent CBS at one of the case competitions in Asia. Judges for presentations will be invited from the major consulting firms in Copenhagen.
The grade for the course is based on an oral examination that has as its starting point a Case Study Team Reflections Report that presents the insights of the team on their learning processes related to the three course learning objectives.

The course aims to provide students with an opportunity to gain practical hands‐on experience with the highly competitive world of consulting specifically focused on Asian businesses and to reflect academically on theory and practice relevant to this subject.
Teaching methods
The intention is that students work in teams of four on a range of Asian case studies. Presentation of the solutions developed by the student teams to external judges from consulting firms is a central element of the course. The lecture content is intended to support the case study work of the teams and the feedback provided on the case presentation made is intended to fine-tune student analysis and presentation skills.
Expected literature
The literature for the course will include a range of current Asian case studies and a range of papers chosen to provide useful information related to the analysis of the case studies, the formulation of solutions and the presentation of recommendations.
  • Selected case studies
  • Articles on theory and practice relevant to the case studies.
  • Articles on best practices relevant to case study analysis, solution formulation and recommendation presentation.
Last updated on 03-05-2012