2012/2013 BA-HA_E35 EU, The European Market and Business Strategy
English Title | |
EU, The European Market and Business Strategy |
Course information |
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Language | English |
Exam ECTS | 7.5 ECTS |
Type | Elective |
Level | Bachelor |
Duration | One Semester |
Course period |
Autumn, Spring, Fourth Quarter
Spring Schedule: Wedensday 14.25-17.00, week 15-22. Friday 11.40-14.15, week 15,22. changes may occur. |
Time Table | Please see course schedule at e-Campus |
Max. participants | 100 |
Study board |
Study Board for BSc in Economics and Business Administration
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Course coordinator | |
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Secretary Maja Dueholm, md.ikl@cbs.dk | |
Main Category of the Course | |
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Last updated on 26-02-2013 |
Learning objectives | |||||||||||||||
At the end of the course the student should thus be able to:
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Prerequisite | |||||||||||||||
Basic knowledge of “business and society” issues | |||||||||||||||
Examination | |||||||||||||||
4 hour open book exam | |||||||||||||||
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Examination | |||||||||||||||
The exam is a 4 hour written, open book exam. The exam is PC-based with no internet access. It is also possible to write in hand. The make-up/re-exam will be held as a 4 day- home assignment. There is a strict maximum length of 10 pages (1 page is counted as 2,275 characters including spaces). The re-take will be based on information from the lectures and the books that you have used during the course. |
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Course content | |||||||||||||||
In recent years the expansion and dynamics of the European market have created many opportunities for European companies. Moreover, the changing institutional and regulatory environment of the European Union (EU), and in particular the double wave of deregulation and supranational re-regulation, have had an increasing impact on European business, creating new opportunities as well as new threats and challenges. National and multi-national companies have therefore progressively learned the importance of monitoring the changes in EU primary and secondary legislation, evaluating the impact on their business and dynamically adapting the company’s strategy to the new conditions. The aim of the course is to present an overview of the EU decision making system as well as the most business-relevant EU policies. It is the ambition of the course that students will have the necessary understanding to be better able to develop the strategic potentials of their companies when operating in the European market. The course comprises presentations about the EU institutions, the Single Market, the Euro, competition policy, industrial policy, environmental policy, and more. |
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Teaching methods | |||||||||||||||
Lectures with discussions of specific cases and topics in class. | |||||||||||||||
Expected literature | |||||||||||||||
The course is based on a compendium with the following chapters and articles:
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