2012/2013  BA-HA_HU4B  Entrepreneurship and Small Business Formation

English Title

Entrepreneurship and Small Business Formation

Course information
Language	English
Exam ECTS	7.5 ECTS
Type	Elective
Level	Bachelor
Duration	Summer
Course period	NOTE: The course schedule is at the moment ONLY available at www.cbs.dk/summer
Time Table	Please see course schedule at e-Campus
Study board	Study Board for BSc in Economics and Business Administration
Course coordinator
Faculty - Morris L. Samit, Elmira College Patricia Plackett - Department of Operations Management
Main Category of the Course
Innovation and entrepreneurship
Last updated on 23-04-2012

Learning objectives

At the completion of the course students will have the skills to: Understand the nature of the entrepreneurial function and personality How to recognize a good idea and turn it into an opportunity Research an industry, market, and competition Learn the importance of real differentiation Develop a pricing strategy and economic model Assess the risks and develop contingency plans Understand the many options in financing a new business Learn how to interest potential investors, employees, and customers Read, analyze, and discuss cases exploring the issues faced by other successful entrepreneurs Be able to lay out a framework for a successful venture Realize that they can create a successful new venture

Prerequisite

Students should, through prior coursework, have had some formal exposure to any of the following: strategy, marketing, finance, general business, international business, or economics.

Examination

Entrepreneurship and Small Business Formation

Project/home Assignment: Type of test Home Assignment Marking scale 7-step scale Second examiner No second examiner Exam period Summer Term Aids Please, see the detailed regulations below Duration Please, see the detailed regulations below Project/home Assignment (written individually), 10 A4-pages. Individual Business Plan.

Course content

Because of the structure of the course, and the required work of the students, each student should leave the course with the knowledge and methodology for identifying, analyzing, and implementing entrepreneurial opportunities. The student will be able to produce a business plan that will convince investors, employees, etc. of the viability of the new venture. The knowledge gained will qualify a student to successfully start and build his or her own venture.   The course’s development of personal competences: The student will demonstrate, in the business plan, a grasp of the issues in differentiating and explaining his/her business, and presenting a feasible economic business model.

Teaching methods

Entrepreneurship is an integrative discipline which requires students to be immersed in subject areas such as marketing, operations, finance, production, management, etc., all the skills, concepts, information, and requisites necessary for the creation, growth, management, and harvest of the venture. Through lectures, class discussion, and case studies of exciting new ventures, students will gain knowledge of the process of converting one of their ideas into an opportunity to build a new, and sustainable, venture.

Expected literature

Selected chapters from the following text: Timmons, Jeffry. Business Plans That Work, Irwin/McGraw Hill ISBN 13-9780071412872 Supplemental articles (from Academy of Management Journal, Harvard Business Review, etc.) and cases (from Harvard, Stanford, Babson, etc.) 12 Sure-Fire Secrets to Entrepreneurial Success, Mid-Atlantic Venture Group Bhide, The Questions Every Entrepreneur Must Answer 3-hour Business Plan, Blue Rock Capital Bhide, Bootstrap Finance Sahlman, The Basic Venture Capital Formula   Cases: Olive Oil Statements Media Malincho GolfLogix LijjatPapad