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2012/2013  BA-IVK_OEM  Markets of the Americas

English Title
Markets of the Americas

Course information

Language English
Type Mandatory
Level Bachelor
Duration One Semester
Course period Spring
4th semester
Time Table Please see course schedule at e-Campus
Study board
Study Board for BA in International Business Communication
Course coordinator
  • Course coordinator for Amrican Studies
    Kevin McGovern - Department of International Business Communication
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Political Science
Last updated on 19-07-2012
Learning objectives
The course increases students’ knowledge and understanding of basic economic concepts as well as the economic development of the American continents in the 20th and 21st centuries. Similarly, the course strengthens students’ knowledge about regional and sub-regional integration processes and teaches them how to use economic and business statistics. Moreover, the students gain insight into the issues and problems Danish and international companies and organizations encounter when operating in American markets. It is the aim of the course to strengthen the students’ analytical skills and their ability to process information from a number of different sources.
b) written exam:
Type of test Written Exam
Marking scale 7-step scale
Second examiner External examiner
Exam period May/June
Aids Open Book, Written Aid is permitted
Duration 4 Hours
The exam consists of a number of questions some of which are to be answered briefly, while others invite answers in the form of essays. The United States as well at Latin America are covered by the questions. The exam is a PC exam on CBS PCs - option 3 according to the Study Board's PC options 

Make-up exam/re-exam

As the regular exam, however please refer to  § 16 (2) in the program rules.

The holding of the exam

a) Mandatory paper: Make-up exams/re-exams are held before the end of the semester on a date set by the teacher.

b) The written exam is held immediately after the ordinary exam period. After that, the exam cannot be taken until the next ordinary exam.

a) In the mandatory paper, the student should be able to:
• Identify the main characteristics of economic systems in the USA and the Latin American countries
• Analyse and assess the nature and development of contemporary market systems in the Americas
• Apply relevant concepts, models and theories in the discussion of market systems and structures

b) At the written exam, the student should be able to:
• Identify the defining characteristics of the economic systems in the USA and Latin American countries
• Apply the concepts, models and theories which are used in the study of market systems and structures
• Assess competing economic strategies in the USA and Latin American countries
• Assess the signigicance of major economic events and developments in the Americas
• Discuss and assess the economic debate and the nature of economic systems in the USA and Latin American countries in a precise way
Prerequisites for attending the exam
In order to take the written exam (b), the student must have passed the mandatory paper (a)

a) Mandatory paper
Individual home assignment. Deadline: See semester plan. The paper is handed in, in two copies, to the teachers. Length: A maximum of 8 standard pages. No second examiner. Pass/Fail.
Course content

The course starts with an introduction to economic concepts such as growth and productivity. This is followed by an examination of the economies of the USA and Latin America.

The course deals with different developmental strategies in Latin America such as Import Substitution-Industrialization (ISI), the Latin American debt crises, structural adjustment programs, new regionalism and – in the USA – the New Deal period, economic development since World War II, Reaganomics, and the period of continuous expansion in the second half of the 1990s. Against this background, changes in business organization, structure and culture are discussed.

The final classes of the course will deal with NAFTA and regional integration processes.

Teaching methods
Class teaching with presentations by the teacher(s) and group work. Emphasis is placed on active participation in classes.
Student workload
Student working hours: 413 hours
Further Information


Expected literature

Literature will be listed in the semester plan

Last updated on 19-07-2012