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2012/2013  KAN-MLM_74  Applied Culture & Identity Theory

English Title
Applied Culture & Identity Theory

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Spring
Changes in course schedule may occur
Monday 08.00-09.40, week 6-13, 15,16
Time Table Please see course schedule at e-Campus
Study board
Study Board for MA in International Business Communication
Course coordinator
  • Jan Gustafsson (jg.ikk)
    Elizabeth Benedict Christensen - Department of International Business Communication
Secretary Tine Silfvander - ts.iadh@cbs.dk
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Language and Intercultural Studies
Last updated on 31-10-2012
Learning objectives
This course teaches students about various culture and identity theories. It demonstrates how these theories can be used with empirical knowledge, as well as applied in academic and professional contexts. Students should be able to apply knowledge and theories to cases.
No specific requirements. Knowledge about culture & identity theories could be advantage, but not necessary. Students are expected to come with knowledge & interest in a variety of subject areas e.g. policy, marketing, communication & intercultural communication, etc. This interest & knowledge will be relevant to discussion and application of culture & identity theories in praxis. Students are expected to participate in class & discussions, as well as contribute ideas for case studies.
Applied Culture & Identity Theory
Applied Culture & Identity Theory:
Type of test Home Assignment
Marking scale 7-step scale
Second examiner No second examiner
Exam period May/June
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below
Written take home assignment of max. 10 pages (at 2275 characters / page)
Sick and / or re-takes follow the same format as the original assignment.
Course content

Content, structure & teaching: 10 sessions x 2 hours

  • Introduces students to various culture and identity theories, as well as discussions relevant to these themes
  • Moves from theory to application: students will be required to analyze how particular theories can be used in professional contexts and / or in their field of study. “How can these theories be applied within my particular field?” and “What new knowledge can theories provide to existing situations?” will be examined.
  • Uses case studies to demonstrate a practical application. Specific cases will examine how theories can be applied in everyday life. Students are expected to assist with selection of cases and /or fields, allowing them to gain specific insight into areas which interest them most.
  • Case seminars: various cases /situations are examined.
  • Perspective: What do theory & empirical material tell us about cases? How are theories & empirical material connected to everyday issues, topics and phenomenon?
  • Teaching methods: teacher presentations, student presentations & seminars


Teaching methods
Classes will consist of teacher presentations, student presentations and seminar discussions.
Student workload
Teaching 140 hours
Preparation 45 hours
Exam 40 hours
Expected literature
  • Blasco & Gustafsson (eds.): Intercultural Alternatives, CBS Press, Copenhagen, 2004.
  • Dahl, Jensen & Nynæs (eds.): Bridges of Understanding. Perspectives of Intercultural Communication.A Reader. Unipub. Oslo Academic Press, Oslo 2006.

Additional material to be announced at the course start via syllabus. 

Last updated on 31-10-2012