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2013/2014  BA-BLC_3CRE  Creative Industries

English Title
Creative Industries

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Autumn
final schedule:
Wednesday 09.50-12.35, week 37-41, 43-46
Time Table Please see course schedule at e-Campus
Min. participants 40
Max. participants 70
Study board
Study Board for BSc og MSc in Business, Language and Culture, BSc
Course coordinator
  • Lise Skov
    Ana Alacovska - Department of Intercultural Communication and Management (ICM)
Main academic disciplines
  • Innovation and entrepreneurship
  • Communication
  • Organization
  • Economic and organizational sociology
Last updated on 25-02-2013
Learning objectives
By the end of the course, students should be able to:
  • Describe and compare relevant sociological and socio-economic theories of creative industries;
  • Apply these theories to empirical examples (case studies)
  • Account for the organizational structure of selected creative industries
  • Draw out and critically discuss relevant strategic and policy implications
Creative Industries:
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period December/January
Make-up exam/re-exam
Another examination form
The students need to give their answer to a concrete question on the basis of the reading material. They will be given an option to apply the theoretical frameworks on an empirical case of their own choice.
Description of the exam procedure
The examination will consist of a written essay, based on an examination question which will be set half way through the course. Students will be required to write ten pages (1 page = 2275 STU), their answers being based on the syllabus and making critical use of at least four course readings. Essays may also include additional material relating to their discussion of creative industries.
Students will be expected to show that they have achieved the learning objectives outlined above and that they are able to reflect upon their content in an independent, thoughtful manner.
Course content and structure

The course presents an introductory overview of theories about creative work and the socio-economic organization of creative industries. It is taught by lectures and class work. Special attention will be paid to local/regional variations in how different creative industries function vis-à-vis business and cultural policies, and the strategic role of creativity in future competitiveness.

Creative industries refer to a group of industries with a high level of artistic input, including cinema, television, music, design, fashion, dance, theatre and art. In terms of management, they present a special challenge in coordinating the efforts of creative people, such as artists and designers, who are famous for being individualistic and devoted to their creative work, with the practical running of a project which may involve hundreds of people.

This course gives an introduction to a growing body of knowledge about creative industries. Students will be taken through central readings and key concepts which will place them on firm scientific ground in their empirical analyses.

In addition to standard readings on creative processes in Europe and the United States, attention will also be paid to creative industries in such countries as China, Hong Kong and Japan.

Teaching methods
Class lectures and discussions (24 hours) will be related to a compendium of readings. The latter will consist of theoretical articles and case studies illustrating the different practices of creative industries in different parts of the world (see below).
Expected literature

To be announced on Learn, but most likely:
Howard Becker, Art Worlds. Berkeley & Los Angeles: University of California Press, 1982. (Excerpts)

Pierre Bourdieu, “The production of belief: contribution to an economy of symbolic goods.” In R. Collins et al. (eds.) Media, Culture & Society: A Critical Reader, 1986.

Richard Caves, Creative Industries. Cambridge, MA.: Harvard University Press, 2000. (Excerpts)

Richard Florida, The Rise of the Creative Class. New York: Basic Books, 2002. (Excerpts)

Keith Negus and Michael Pickering, Creativity, Communication and Cultural Value. London: Sage, 2004. (Excerpts)

Last updated on 25-02-2013