2013/2014
BA-HAS_EFMA Event and Festival Management
| English Title |
| Event and Festival
Management |
|
|
| Language |
English |
| Exam ECTS |
7.5 ECTS |
| Type |
Elective |
| Level |
Bachelor |
| Duration |
One Semester |
| Course period |
Autumn
Changes may occur.
Monday and Thursday 11:40 to 14:15, week 43-47. |
| Time Table |
Please see course schedule at e-Campus |
| Max. participants |
120 |
| Study board |
Study Board for BSc in Service
Management
|
| Course
coordinator |
- Lise Lyck - Department of Marketing
(Marketing)
|
| Lise Lyck -
ll.tcm@cbs.dk; Secretary Jeannett Zola Andersen -
jza.marktg@cbs.dk |
| Main academic
disciplines |
- Management
- Experience economy and service management
|
|
Last updated on
02/04/2014
|
| Learning objectives |
The course’s development of personal
competences: The course seeks to qualify you to meet event
management tasks/cases with a comprehensive knowledge of theories,
good practices and caveats.
Objectives:
At the end of the course you are expected to be able to:
- Use theoretical tools to understand and plan an event of your
own choice
- Conceptualize, design and plan an event
- Analyze the impact of a given event
- Analyze and plan the organizational, logistic and managerial
elements of an event
- Make a marketing and a sponsor plan
- Plan a budgeting and control system
- Plan an evaluation system
|
| Course prerequisites |
| English language skills equal to B2
level (CEFR) is recommended |
| Examination |
|
Oral exam
based on group mini project:
|
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Individual |
| Size of written product |
Max. 10 pages |
|
20 min oral exam based on miniproject. A
mini-project of 10 pages and an individual oral exam of 20 minutes.
If you work in a group the group size is max 3 students. The topic
for your mini project must be approved by Allan Grige.
Approximately 5 minutes will be used for a short introduction to
the mini project. The grade will be based on an overall impression
of the student’s academic qualifications within the following
areas: The written project, the presentation and discussion of the
project and the answers to questions within the
curriculum. |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Preparation time |
No preparation |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Winter Term |
| Aids allowed to bring to the exam |
Closed Book |
| Make-up exam/re-exam |
Another examination form
Re-take examinations are given as an
individual oral exam based on the written product handed in for the
regular examination, as well as a supplementary piece – a max. 5
standard page critique of the mini project itself and of the
presentation at the regular oral exam including suggestions of
improvement. Questions from Curriculum should be expected.
Make-up examination is held according to the same examination
regulations as the regular examination which is an individual oral
exam based on a written product max. 10 standard
pages.
|
|
| Course content and
structure |
|
The course aims at giving the students a full range introduction
to elements that are crucial to managing big scale as well as small
scale events. After the course they should be familiar with how
general managerial functions apply to events and where specific
tools and measures are needed.
The course covers all major aspects of event management. Event
management will be presented as applied cases of general management
principles concurrent with presenting its many specific, attractive
and challenging features.
The course will make use of lecturers from the industry and from
CBS in order to secure updated theory and cases showing traits that
are pertaining to the present day industry.
|
| Teaching methods |
| Teaching is based on lectures, case
analyses and discussions. |
| Expected literature |
|
Allen, Johnny, William OToole, Robert Harris, Ian McDonnell:
Festival and Special Events Management (4th
edition) John Wiley & Sons (2008) 656 pages
Robinson Peter, Wale Debra and Dickson Geoff: Events
Management, CABI (2010) 252 pages
Event Management Compendium
|
Last updated on
02/04/2014
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