2013/2014
BA-HAS_ESM Experience Economy – Strategy and
Management
| English Title |
| Experience Economy – Strategy and
Management |
|
|
| Language |
English |
| Exam ECTS |
7.5 ECTS |
| Type |
Elective |
| Level |
Bachelor |
| Duration |
One Quarter |
| Course period |
Spring, Third Quarter
Changes may occur.
Monday 11:40-14:15, weeks 6-8,10-12 and
Wednesday 09:50-11:30, weeks 6-8,10-12 |
| Time Table |
Please see course schedule at e-Campus |
| Max. participants |
120 |
| Study board |
Study Board for BSc in Service
Management
|
| Course
coordinator |
- Lise Lyck - Department of Marketing
(Marketing)
|
| Lise Lyck
ll.tcm@cbs.dk - Secretary Jeannett Zola Andersen
jza.marktg@cbs.dk |
| Main academic
disciplines |
- Experience economy and service management
|
|
Last updated on
15-10-2013
|
| Learning objectives |
- The course’s development of personal competences:
- The student shall master the main models of experience
economy
- The student shall demonstrate knowledge and understanding of
experience economy in relation to innovation and marketing
- The student shall be able to apply the models from the
curriculum
- The student shall be able to use experience economy in relation
to strategy and management
- The student shall be able to use experience economy in relation
to managed primary and secondary productions.
- Objectives:
- To enable the student to understand an experience economy and
creative economy operation in a framework developed from a
combination of a theoretical base and examination of practical
operations
- To analyze the elements which compromise an experience in
relation to effectiveness of economic experience and attraction
management.
- To provide an appreciation of the nature of the processes
embedded in experience operations and festivals and to examine
business areas especially innovation and
marketing.
|
| Course prerequisites |
| Knowledge of managerial economics and
of basic micro- and macro economics. English language and math
skills equal to B2 level (CEFR) is recommended |
| Examination |
|
oral exam
based on synopsis:
|
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Individual |
| Size of written product |
Max. 3 pages |
|
Oral exam is based on an individual home
assignment of max. 3 standars pages.
The grade is based on an overall evaluation of the project and the
oral examination. You must hand in 3 copies of the home assignment.
Questions from Curriculum should be expected. |
| Assignment type |
Written assignment |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Preparation time |
No preparation |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Spring Term, Hand in deadline for the synopsis
will be announced at e-campus under electives/ exam / exam
plans |
| Aids allowed to bring to the exam |
Closed Book |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
Make-up and Re-take examination is
held according to the same examination regulations as the regular
examination; An oral exam based on a new individual max. 3 standard
page home assignment to be handed in in 3 copies. Questions from
Curriculum should be
expected.
|
|
| Course content and
structure |
|
The course focuses on:
- Experience economy - theory and models
- Strategic context for use of experience economy
- Management and strategy for experience economy
- Experience economy in relation to innovation and
marketing
|
| Teaching methods |
| Teaching is based on lectures and
case analyses |
| Expected literature |
|
Pine B. J. and Gilmore J, H (1999): The Experience Economy,
Harvard Business School Print, Boston.
Boswijk A. Thijssen (2007): the Experience Economy, A New
Perspective, Pearson Education
Hulein b, Brown N, van Dijk m: (2009) sensory marketing,
Basingstoke, Palgrave
C. C., P.C.,L.P., S. MN, J M G (the research group in NESTA)
(2010): creative Clusters and innovation, NESTA, London
Articles:To be announced
|
Last updated on
15-10-2013
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