2013/2014 BA-HAS_FSI Service Management Foundations: Service and innovation
English Title | |
Service Management Foundations: Service and innovation |
Course information |
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Language | English |
Exam ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Bachelor |
Duration | One Quarter |
Course period | Autumn, First Quarter |
Time Table | Please see course schedule at e-Campus |
Study board |
Study Board for BSc in Service
Management
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Course coordinator | |
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Main academic disciplines | |
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Last updated on 08-08-2013 |
Learning objectives | |||||||||||||||||||||
• Explain and apply descriptive
research methods and statistical measurements, and select data
sources
• Explain and apply the concepts and theories on the service sectors presented through the course • Formulate problem statements and methodological proposals selecting the appropriate descriptive methods for specific research problems • Provide an adequate structure and design for a research project • Demonstrate a basic use of information technologies to design and present statistical data in the form of tables and other graphical representations • Discuss and analyse the structure and development of specific service sectors presented in the course • Explain and discuss reports and documents about services using the knowledge on descriptive methods and the concepts and theories presented in the course |
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Examination | |||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||
This course provides students with the methodological tools and
conceptual frameworks to analyze and manage descriptive statistical
data and information on the economic development of services with
special focus on one of the following fields: (1) tourism and
hospitality, (2) culture and arts, and (3) service innovation. It
provides competences to formulate and develop project proposals
based on descriptive research methods, awareness of the research
process and knowledge management applied to services.
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Teaching methods | |||||||||||||||||||||
The course includes lectures and interactive exercises in class, an optional home assignment and a workshop on information technologies and descriptive statistics | |||||||||||||||||||||
Student workload | |||||||||||||||||||||
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Expected literature | |||||||||||||||||||||
Veal, A.J. (2006).Research
Methods for Leisure and Tourism. A Practical
guide. Harlow: Pearson Prentice Hall.
Alan Agresti, A. & Franklin, C. (2012) ‘Statistics. The Art and Science of learning from Data’, Harlow: Pearson Prentice Hall. Ahmed, P & Shepherd, C., (2010). Innovation Management: Context, Strategies, Systems and Processes. Harlow: Pearson Prentice Hall. |