2013/2014 BA-HAS_SMSP Strategic Management in a Service Perspective
English Title | |
Strategic Management in a Service Perspective |
Course information |
|
Language | English |
Exam ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Bachelor |
Duration | One Quarter |
Course period | Third Quarter
The course is offered for the last time in spring 2014 |
Time Table | Please see course schedule at e-Campus |
Study board |
Study Board for BSc in Service
Management
|
Course coordinator | |
|
|
Main academic disciplines | |
|
|
Last updated on 15-08-2013 |
Learning objectives | |||||||||||||||||||||||||||
At the end of this course, students
will:
|
|||||||||||||||||||||||||||
Course prerequisites | |||||||||||||||||||||||||||
English language skills equal to B2 level (CEFR) and math skills equal to Danish level B are recommended. | |||||||||||||||||||||||||||
Examination | |||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||
Course content and structure | |||||||||||||||||||||||||||
The course provides an introduction to core thinking on
strategic management that is how firms seek to achieve and sustain
competitive advantage.Like “Introduction to Management Studies,”
the course provides students with a general understanding of the
issues, considerations, analyses, and decision-making situations
that confront general managers, but takes an explicit strategic
point of view. Strategic decision-making is concerned with the
long-term performance of the firm, the size and scope of its
business activities, the market position of the firm, the resources
needed to perform diverse corporate functions, etc. Moreover,
management must consider how to coordinate and utilize the
specialized departmental functions that in the organization to
achieve superior performance on a consistent basis.
|
|||||||||||||||||||||||||||
Teaching methods | |||||||||||||||||||||||||||
The course structure: The course is
built around a standard textbook (see curriculum below) which
introduces the basic strategy concepts and a compendium of articles
that consider strategic management in a service perspective.
The course starts by introducing some basic terms like a mission, vision, goals and strategy and look at different ways in which strategies are developed in theory and in practice. Next follows an introduction of how we can analyze the environment of the company, the internal resources, capabilities, and processes of the company. On the basis of these analytical models for strategy development we assess the role of corporate headquarters, alternative ways of competing, and innovative methods of strategic renewal and growth. This is followed by a discussion of how the different types of strategies can be synthesized, and how we can evaluate and chose among them. In the second part of the course, the tools and insights of the first part are applied to service business and industries, and we consider the particular challenges raised by services. How does it matter that service-industries are heavily human capital-intensive? What are the sources of competitive advantage in service industries? What role does reputation play? And so on. Teaching is lecture-based. However, because of the relatively small classes on this program, there is room for interactive teaching. |
|||||||||||||||||||||||||||
Student workload | |||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||
Expected literature | |||||||||||||||||||||||||||
Please note, changes may occur. The teacher will upload the final reading list to LEARN two weeks before the course starts. |