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2013/2014  BA-IMK_OC  Oral Communication

English Title
Oral Communication

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Course period Autumn
Time Table Please see course schedule at e-Campus
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Mads Højlyng - Department of International Business Communication (IBC)
Main academic disciplines
  • Communication
  • Language and Intercultural Studies
Last updated on 15-08-2013
Learning objectives
The student must be able to:
  • Describe and analyze a communication situation using relevant theoretical terminology
  • Make an oral presentation using relevant aural and visual tools well
  • Present in a language suitable for oral communication
  • Structure a presentation in a coherent, clear and focused manner
  • Communicate via points and arguments
  • Adapt a presentation to a communication situation
  • Utilize relevant theoretical terminology in explaining and justifying his/her communicative choices while preparing the presentation
  • Account for how different cultural contexts might influence these communicative choices
  • Speak English in a grammaticaly correct fashion and pronounce clearly
Oral Communication:
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
Size of written product Max. 2 pages
Assignment type Synopsis
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period December/January
Aids allowed to bring to the exam Limited aids, see the list below:
Synopsis, manuscript and visual aids
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure
The student must give an oral presentation of 4-5 minutes. The presentation can be supplemented by visual aids. The student chooses the subject and the situation for the presentation – however one can not choose the same subject that one has worked with for the individual project and neither a subject that has been given as a common subject during the course.
Preceding the examination the student will hand in a written situational analysis (the synopsis) of the communication situation using relevant theoretical terms to describe the situation and the most important communication problems it presents. The situation must be realistic.
Following the presentation the student must engage the examiner in a dialogue regarding the communicative choices made while preparing the presentation. During this the examiner may inquire about the situational analysis and the curriculum for the course, if doubt about the student’s mastery of the subject matter should arise.
Course content and structure
The course consists of lectures and classroom sessions including practical exercises in oral presentation. Furthermore each student will give an oral presentation that he/she works with individually.

The content of the course will consist of relevant theory in the field of practical oral communication – including presentation, language, structure, argumentation and situational analysis. Furthermore we will work with visual aids and oral presentation in an intercultural perspective.

We will work in various business genres as well as academic genres, but other genres might be utilized for small exercises.
Teaching methods
The course consists of lectures and classroom sessions including practical exercises in oral presentation. Furthermore each student will give an oral presentation that he/she works with individually.

Part of the learning activities will take the form of giving and receiving constructive feedback to oral presentations.
Student workload
Lectures 18 hours
Class room workshops 24 hours
Reading and preparing 50 hours
Practical excercises 30 hours
Individual project 25 hours
Exam 60 hours
Expected literature
Gabrielsen & Christiansen: The Power of Speech. Hans Reitzels Forlag.
Last updated on 15-08-2013