The project report should be in accordance with the CBS policies and guidelines for formatting, page length and number of characters available on the CBS LEARN Project Post.

Structure
Project reports MUST follow the ITMRD structure as detailed below.

 I: Introduction:
Introduce the topic, motivations for studying the topic, how it is relevant to Internet Marketing, why it is important, what is the main problem/question.

T: Theoretical Framework:  
Make the connections to relevant theory and provide conceptual grounds for your paper. Draw from theories from the course literature and from your other courses. Please cite the relevant articles and reports from the course literature, from your previous courses that and from your own search

M: Methodology:
How you decided to study the above topic and answer the questions posed above. Basically, why and how you did what you did to address the questions and/or answer the problems in Introduction.

R: Results:
Present the data that you collected, how the data was analysed, and the main findings. In case of theoretical work or literature reviews, you report the results of your theorizing and the findings of your literature survey.

D: Discussion:  
Discuss your results in this section. This section should answer the “so what” questions. Relate the results back to the topic, questions and problems mentioned in the Introduction. Also discuss if the methods used limited and/or biased the results you obtained. Basically, interpret your results. Say why what you did and how you did it and what you ultimately found “matters”. Draw the big picture, generate implications for theory and practice if there are any.
Finally conclude.

Section Weights
Introduction: 10
Theoretical Framework: 20
Methodology: 20
Results: 20
Discussion: 30
Total:          100

Grading Criteria
Marks (Grade)
=>90 (12)    
80-89(10)    
70-79 (7)    
60-69 (4)    
50-59 (2)    
40-49 (0)    
<=39 (-3)