English   Danish

2013/2014  KAN-CMIT_VAIM  Artificial Intelligence in the Marketplace

English Title
Artificial Intelligence in the Marketplace

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Autumn
Changes in course schedule may occur
Tuesday 08.00-09.40, week 36-41, 43-51
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Daniel Hardt - Department of IT Mangement (ITM)
Administrative contact person is Jeanette Hansen, ITM (jha.itm@cbs.dk).
Main academic disciplines
  • Information Systems
  • Innovation and entrepreneurship
Last updated on 15-03-2013
Learning objectives
  • Independently identify, select and combine key theoretical concepts taught in the course, and apply them on real business cases
  • Explain in depth, assess and analyze the key ideas and techniques underlying Artificial Intelligence technologies
  • Critically evaluate and compare the development and impact of Artificial Intelligence technologies in different business areas
  • Identify and analyze the strategies and plans of leading businesses with respect to Artificial Intelligence technology
  • Describe and deploy tools for analysis and description of web-based data
  • Identify and analyze a specific problem which can be addressed by new Artificial Intelligence techniques
Oral exam on the basis of a mini project (group):
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
Size of written product Max. 15 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period December/January
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

Oral exam on the basis of a project (individual or group), max. 10 pages per student and max. 15 pages per 2-5 students. The project is written in parallel with the course. The student is not entitled to supervision. The date for handing in the project will be decided by the secretary. 

20 minutes per student incl. performance discussion. No preparation for the oral exam. The teacher will act as examiner at the oral exam. 2nd examiner is internal (CBS).

Even if it is a group exam, each student must be assessed individually. The students do not need to give an account of which parts of the project they are responsible for. The project and the oral exam are both included in the overall assessment.

The title question(s) and content of the project must be prepared by the student(s) within the framework of the syllabus, possibly together with the teacher. The oral examination will be based on a discussion and a perspective of the project. The examiner may ask questions that go beyond the project, but within the framework of the syllabus.

The re-exam takes place on the same conditions as the ordinary exam.

Course content and structure

This course examines new Artificial Intelligence technologies that are rapidly transforming the digital marketplace. One highly publicized example is Watson, IBM’s intelligent question-answering system that recently won the game show Jeopardy! Another high-profile example is Google Translate, which now translates more text than all the world’s human translators. A few short years ago Artificial Intelligence technology was primarily relegated to the realm of fantasy and science fiction – now it is driving new businesses and technologies in a wide range of areas, such as e-discovery, sentiment analysis, topic tracking, and summarization. We will see that the sudden emergence of successful AI systems involves two key factors: the application of massive computing power, and leveraging the wisdom of crowds.
Facebook, Twitter and similar services are generating an enormous amount of data, covering every imaginable topic in thousands of different languages and styles. Artificial Intelligence is the key that can unlock the information in these massive unstructured collections of data. Students will get hands-on experience with newly developed tools for doing this. We will look at how AI technology is central to the strategies of IT Giants like Google, Microsoft, Facebook, Apple and IBM – and we will look at speculation about how these developments may well accelerate in the near future. A key point is that AI technologies are becoming widely available, with public descriptions and open-source implementations. This means that they are no longer the province of large powerful companies, and we will see how AI technologies are playing an increasingly important role now for many small companies. Students will have an opportunity with hands-on exercises to learn how to access and deploy many of the leading technologies.


Teaching methods
The class combines lectures, discussions and group work. Students will apply the course material in group presentations, and will get hands-on experience in the development, deployment and assessment of computational tools.
Expected literature
Anderson (2004). The Long tail, Wired, No. 10 (6 pages)
Asur and Huberman, 2010. Predicting the Future with Social Media. CoRR (10 pages)
Bollen et al. 2011. Twitter mood predicts the stock market, Journal of Computational Science, 2(1), March 2011, Pages 1-8
Grossman, L (2011)2045: The Year Man Becomes Immortal. Time Magazine. Feb. 10, 2011.
Halavy et al. (2009) The Unreasonable Effectiveness of Data. Intelligent Systems 24(2)
Huberman et al. (2009) Crowdsourcing, Attention and Productivity, Journal of Information Science.
Joy, Bill (April 2000), Why the future doesn’t need us. Wired Magazine (Viking Adult) (8.04), ISBN 0670032492, retrieved 2007-08-07
O’Reilly and Battelle (2009) Web Squared: Web 2.0 Five Years On. www.web2summit.com
Pang and Lee (2008) Opinion Mining and Sentiment Analysis. Foundations and Trends in Information Retrieval 2.
Roush (2011) Inside Google’s Age of Augmented Humanity. Xconomy.com
Saunter.T. (2009) Assessing an Augmented Future.  Digital Cortex
Last updated on 15-03-2013