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2013/2014  KAN-CMJ_J77  EU Consumer Law—why, what, how, and when...

English Title
EU Consumer Law—why, what, how, and when...

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Autumn
Ændringe i skema kan forekomme.
Onsdag 11.40-13.20, uge 36-51
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc/MSc in Business Administration and Commercial Law, MSc
Course coordinator
  • Jan Trzaskowski - Law Department (LAW)
Valgfagskoordinator: Susie Lund Hansen - slh.jur@cbs.dk
Main academic disciplines
  • Business Law
  • Business Ethics, value based management and CSR
  • Globalization, International Business, markets and studies
  • Marketing
Last updated on 15-03-2013
Learning objectives
It is the aim of the course to enable the student to understand, discuss, and design consumer law for the European Union. The student should be able to discussed legislation from three perspectives: 1) the business and its advertising agency, 2) the legislature (political/economic), and 3) the consumer.

At the end of the course participants should:
  • Understand the EU consumer protection acquis, including relevant treaty articles, directives, and case law. This includes the ability to discuss the differences and interplay between private and public law.
  • Be familiar with EU consumer policy and able to relate it to consumer law.
  • Be able to relate this legislation to other sciences, including in particular behavioural economics.
  • Be able to apply the legislation to real business-to-consumer situations, including in particular in the area of electronic commerce.
Course prerequisites
None. The course is also open to students without a legal background.
EU Consumer Law—why, what, how, and when...:
Examination form Oral Exam
Individual or group exam Individual
Duration 20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period December/January
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

This course enables the student to understand, discuss, and design consumer law for the European Union. The legislation will be discussed from three perspectives: 1) the business and its advertising agency, 2) the legislature (political/economic), and 3) the consumer. The focus is on trade in the Internal Market, including in particular electronic commerce.


The course focuses on all interactions between the business and consumers, including in particular in the context of marketing and contracting. It gives the student a comprehensive understanding of EU consumer protection legislation and its practical and political environment.

The lectures are structured around these main topics:


1. Consumer policymarkets and paternalism

2. Pre-contractual phasemarketing and information requirements

3. Contractingformal and informational requirements

4. Post-contractual phaseconsumer rights and redress

5. Enforcement of consumer lawa lost cause?

6. Future consumer policywhat to suggest and what to expect


Discussions are based on a legal analysis of the relevant treaty articles, directives, case law, and preparatory works. In addition, research from other sciences such as behavioural economics and neuroscience will be introduced to discuss how well consumer policy meets the need of real consumers. Practical aspects of how businesses can comply with the legislation are also discussed.


Discussions will depart from a number of cases which may include issues relating to vulnerable consumers, trustmarks, comparative advertising, right of withdrawal, the »average consumer«, price comparisons, discounts and premiums, promotional lotteries, consumer credit, foodstuff, tobacco, medicinal products, and package information.

Teaching methods
The explorative nature of the course entails that teachers and students together aim at identifying problems in the EU consumer protection acquis—and possible solutions.

The applied case-based teaching method requires a high degree of student involvement, including by presenting and discussing cases where consumer law and policy will be tested and discussed.

The curriculum is based on a text book—that provides a framework for understanding the consumer acquis—and a number of academic journal articles that will facilitate discussions.
Student workload
Participation in classes 32 hours
Preparation for classes 128 hours
Presentations and preparation 25 hours
Preparation for exam 40 hours
Expected literature

Jan Trzaskowski: The EU Consumer Protection Acquis, Ex Tuto Publishing 2013, and selected journal articles.

Last updated on 15-03-2013