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2013/2014  KAN-CM_SU3H  Real Social Science: Phronesis and Competitive Intelligence

English Title
Real Social Science: Phronesis and Competitive Intelligence

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Course period Summer
Please check www.cbs.dk/summer for the course schedule.
Time Table Please see course schedule at e-Campus
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Course instructor - Ginger Grant, Sheridan College
    Patricia Plackett - Department of Operations Management (OM)
Main academic disciplines
  • Innovation and entrepreneurship
  • Marketing
  • Experience economy and service management
  • Corporate and Business Strategy
Last updated on 25-01-2013
Learning objectives
At the end of the course the student should be able to:
  • Understand the role that social innovation plays in competitive intelligence
  • Understand how phronesis can leverage a brand
  • Understand the role of phronesis in developing strategy that drives economic performance
  • Exhibit broad comprehension of a variety of analytical models
  • Explore trends in social innovation and its impact on competitive intelligence
  • Understand how to turn data and information into actionable insight
  • Exhibit an enhanced presentation style with the use of visual narrative and analytics.
Course prerequisites
This course should be accessible to all graduate students.
Prerequisites for registering for the exam
Requirements about active class participation (assessed approved/not approved)
Mandatory Mid-term Assignment: Mid-term oral group presentation (using a method of personal choice from those reviewed in class, team presents a short case using visual narrative, teams to compare and contrast effectiveness of analysis and presentation).
Written home assignment:
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 15 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer Term
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
This graduate level course in competitive intelligence and advanced market research will prepare the student for entry into the workforce as a senior business analyst, strategic change agent or provide a foundation for further graduate work. The course will also explore recent trends in the marketplace such as the use of transmedia, visual narrative and visual analytics that enhance the analytic work.  Emphasis will be placed on the student’s ability to communicate complex data in narrative form and various presentation tools and skills will be introduced and practiced.  The aim of this course is to train students to critically evaluate complex market data through a phronetic lens – practical wisdom through dialogue that emphasizes values-in-action and power relationships.
Students are presented with a comprehensive overview of the role of a consultant and will explore current market issues through a phronetic lens.
The course will be structured as follows:
Lesson 1        Course overview/Introduction to Phronesis: Real Social Science (why a philosophical approach to competitive intelligence? and how it relates to competitive advantage)
Lesson 2        Introduction to the Relationship between Phronesis and Competitive Intelligence (Managing by Values (MBV), ethics of competitive intelligence, developing Key Intelligence Topics (KITs))
Lesson 3        Understanding the Customers of Analysis (Intelligence Analysis at differing organizational levels, Strategic Intelligence Analysis (SIA), Tactical Intelligence Analysis (TIA) and Operational Intelligence Analysis (OIA))
Lesson 4        Defining the Analysis Problem and Process through a Phronetic Lens (1. Where are we going? 2. Who gains and who loses, and by which mechanisms of power? 3. Is this development desirable? and 4. What should be done? in conjunction with analysis at an organizational level  using SIA, TIA or OIA)
Lesson 5        Developing Personas and Cross-Cultural Due Diligence (art of effective communication, packaging results using McKinsey’s 7S using cultural analysis (structure, strategy, systems, style, staff, skills, shared values)
Lesson 6        Mid-term oral group presentation (using a method of personal choice from those reviewed in class, team presents a short case using visual narrative, teams to compare and contrast effectiveness of analysis and presentation)
Lesson 7        Applying the FAROUT method and rating system (Future-Oriented; Accurate; Resource Efficient; Objective; Useful and Timely)
Lesson 8        Social Innovation and Phronesis (build/strengthen competitive advantage using Strategic Relationship Analysis and linkages/extensions to enhancing the community in which the organization resides, cross-cultural implications)
Lesson 9        Trend Analysis and Transmedia Extension (explore current conditions for potential economic development and how organizations might use transmedia to enhance competitive advantage)
Lesson 10       Creative Approach to Strategy (scenario planning)
Lesson 11       Comprehensive Review
Each lesson contains a lecture, scenario presentation and discussion. Students are expected to be active participants in the learning experience as opposed to passive receptacles for information.
The course's development of personal competences:
Students are expected to be active participants in the learning experience. Clear and concise communication will be stressed. In addition to the material covered in the lectures, students will develop practical research and analytical skills as well as tools and techniques to enhance formal business presentations.
Teaching methods
Lectures, seminars, exercises, case study discussions, and student presentations.

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings to be read before the start of classes with a related task or tasks in the first two classes in order to 'jump-start' the learning process. Read the following article for discussion group debates in the first and second classes. Ikujiro Nonaka and Ryoko Toyama (2007), "Strategic management as distributed practical wisdom," Industrial and Corporate Change, Vol. 16, No. 3, pp. 371-394.
Expected literature
Flyvbjerg, Bent; Landman, Todd and Schram, Sanford. 2012. Real Social Science: Applied Phronesis.  London: Cambridge University Press. 318 pages.
Fleisher, Craig S. and Bensoussan, Babette E. 2007. Business and Competitive Analysis: Effective Application of New and Classic Methods. Toronto: Pearson Education. 473 pages (exclusive of references).  [Note: Originally published by the Society for Competitive Intelligence Professionals and I have used this book to train business analysts for the Stock Exchange. An excellent reference tool for the students.]
Last updated on 25-01-2013