• comprehensive knowledge and understanding of the development of the impact of globalisation in the service sector
• good knowledge on international public goods and their importance for globalisation
• knowledge on globalisation in transportation including the role of organisations
• knowledge on globalisation related to WTO (World Trade Organisation) and WTO (World Tourism Organisation)
• knowledge on globalisation in the meeting and event industries
• ability to distinguish among regionalisation, internationalisation and globalisation
• comprehensive knowledge of models and theories presented in the course
• good analytical and presentation skills

In this course students learn to analyse the study focus areas of service business from relevant perspectives of globalisation theory. Students are enabled to identify and describe the organisational dynamics and spatio-temporal developments of globalisation processes in relation to international trade theories. The students gain understanding on the application of models and theories of intercultural management to service organisations and the evolution of travel policies. The course aims to enable students to integrate and examine methods and models of change management and to apply them to situations in organisations operating in a global context. The need for global public goods under globalisation is an integrated part of the course. The course includes relevant business knowledge from related social science disciplines. The course provides generic competences and ethical awareness, the ability to work with cases and present to audiences, the ability to work in teams, the ability to work in an international context and achieve intercultural understanding. Both quantitative and qualitative dimensions are included.

Learning outcomes:

 

• Students will be able to understand and apply theories and models to analyse firms in a global setting.
• Students will be able to analyse firms’ globalization development.
• Students will be able to evaluate the political and economic environments and their importance for international firms.
• Students will be able to evaluate the cultural and social environments and their importance for international firms.
• Students learn theories of country image and their importance for international firms.
• Students will be able to apply relevant theories and models of consumer country dispositions.
• The course provides generic competences such as social and cultural awareness, and the ability to work with international issues.
• Based on cases, students are trained in applying theories and model to both existing and new areas, and to present their findings to audiences.

Please note that the litterature list is guiding

Book: Shenkar & Luo (2008). International Business, 2^nd Edition, Sage Publications: London.

Compendium: Globalization and Intercultural Perspectives (2010).