2013/2014 KAN-SE04 eBusiness and Communication Management in Services
English Title | |
eBusiness and Communication Management in Services |
Course information |
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Language | English |
Exam ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Full Degree Master |
Duration | One Quarter |
Course period | Second Quarter |
Time Table | Please see course schedule at e-Campus |
Study board |
Study Board for MSc of Social Science
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Course coordinator | |
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Main academic disciplines | |
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Last updated on 13-08-2013 |
Learning objectives | |||||||||||||||||||||||
The students must be able to:
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Examination | |||||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||||
The course gives students the ability to understand and analyse the developments of the information and telecommunication technologies and their impact in the service industry. Students will be able to present and critically examine the latest application of the ICTs in service firms and to examine the development of ecommerce and booking systems. The course includes the relationship between ICTs and innovation strategies. Students should be able to analyse, describe and critically examine the application of eBusiness strategies in service corporations. The course presents the theories and models of communication in organisations and enables students to prepare a communication plan for real organisational situations. The relationship between theory and practice will be achieved by use of cases. Through its learning activities and assessment the course enhances the generic and specific competencies of problem solving, team work, ability to write and present academic reports for an expert audience, ability to coordinate the activities of a project and apply knowledge to practice. |
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Teaching methods | |||||||||||||||||||||||
Lectures, case analyses etc. | |||||||||||||||||||||||
Expected literature | |||||||||||||||||||||||
Please note that the litterature is guiding
Dave Chaffey (2009). E-business and E-commerce management, Prentice Hall, Fourth Edition (ISBN 978-0-273-71960-1). Articles:
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