2013/2014
KAN-SE07 Leadership and Strategy in Service
Management
| English Title |
| Leadership and Strategy in Service
Management |
|
|
| Language |
English |
| Exam ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Full Degree Master |
| Duration |
One Quarter |
| Time Table |
Please see course schedule at e-Campus |
| Study board |
Study Board for MSc of Social Science
|
| Course
coordinator |
- Teddy Zebitz - Department of Marketing
(Marketing)
|
| Main academic
disciplines |
- Economic and organizational sociology
|
|
Last updated on
17-03-2014
|
| Learning objectives |
The student must demonstrate
- comprehensive knowledge on strategic issues in service
management
- comprehensive knowledge on cultural leadership and
management
- comprehensive knowledge and understanding of the theories of
leadership and strategy presented in the course curriculum
- comprehensive knowledge and understanding of the cases
presented in the course
- the ability to identify a relevant problem for a service
firm
- comprehensive ability to apply relevant theories and models
from the course curriculum to the focus areas of the study
- appropriate use of research methods
- good analytical skills
|
| Examination |
|
Examination:
|
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Group exam, max. 5 students in the
group |
|
| The oral exam is individual. If written
individually the project must be of max. 10 pages. |
| Size of written product |
Max. 15 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
May/June |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If a student is ill during the
regular oral exam, he/she will be able to re-use the mini-project
at the make-up exam. If a student is ill during the writing of the
mini-project and did not contribute to the mini-project, the
make-up exam can be written individually or in groups (provided
that other students are taking the make-up/re-exam). If the student
did not pass the regular exam, he/she must make a new revised
mini-project (confer advice from the examiner) and hand it in on a
new deadline specified by the
secretariat.
|
|
| Course content and
structure |
|
The core elements of the course are concentrated on theory and
practice of leadership and on strategic management with focus on
cross cultural management due to the globalization. The course
includes models and current thinking on leadership in relation to
values and culture as well as leadership and strategy. Furthermore,
the course deals with the relation between management and culture,
the roles of a global manager and the global management challenges.
The course aims to give students the central skills to understand
leadership theories and tools and analyse strategic processes and
execution in services. The course provides students with the skills
to apply strategy analysis to real business cases. It gives
students the knowledge to identify leadership challenges and
describe strategic solutions related to risk and innovation
management. The understanding of the relationship between
theory and practice will be achieved by applying the knowledge
provided through a web based business simulation based on a service
corporation. This course through its learning activities and
assessment enhances the generic competences of problem solving,
cross-cultural team work, ability to write and present academic
reports, ability to coordinate the activities of a project and
apply theory to practice.
|
| Teaching methods |
| Lectures, case analysis, web-based
simulation game HotelSIM. |
| Expected literature |
|
Please note that the litterature is guiding
Enz, Cathy: Hospitality Strategic Management, Concepts and Cases,
2nd edition. Wiley.
5-7 cases to be acquired over the net focusing on Leadership and
Culture in the Hospitality Industry.
|
Last updated on
17-03-2014
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