• use the theory introduced in the course and the relevant metalanguage to account for, analyse and discuss cultural differences in general and in relation to communication and language
• identify, discuss and analyse cultural dimensions at play in various texts and/or cases/communication scenarios
• assess the impact of cultural differences on communication and language strategies and possibly suggest solutions to communication scenarios presented in cases
• present a written independent, well-structured and coherent analysis and discussion in English without any significant lexical or grammatical errors that may constitute a barrier to communication
• use an acknowledged referencing system for references to sources and in lists of references

The course is based on a number of theories within the overall theme of intercultural communication. The theories are to provide the students with a conceptual framework and a meta-language to enable them to discuss and analyse culture’s impact on intercultural communication.

Much of the course work will focus on understanding and building awareness of the norms and values, the ‘invisible’ back-stage culture, that may influence the way we interact and communicate across cultures. This may include aspects such as face, politeness, expressive vs. neutral language, use of titles, address forms, introductions and the meaning of relationships for communication purposes.

The impact of culture on the use of English as a lingua franca will be part of the course curriculum as well.