At the end of the seminar each student should be
able to:
- Know why clients employ consultants, and what they expect
consultants to do.
- Have broad ability to identify those concepts, theories, models
and frameworks relevant to a specific assignment, then to apply
those tools to generate a solution for their client.
- Analyze the interactions among management goals and the varied
financial, cultural, political, and institutional regimes in which
companies are embedded and operate.
- Develop, propose, and convince clients to adopt your proposals
to resolve their issues and problems.
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The world is changing, business is changing. This era of
un-paralleled change has increased the interest in, and importance
of, “a second opinion.” Business students should understand the
nature of consulting, to make informed career decisions, or to
become savvy consumers of consultancy services. This course aims to
help both groups: those who may become consultants, and those who
may use consultancy services.
Consulting is often seen as a glamorous career. Few understand
what is required for a successful consulting engagement. This
course will help students develop (1) an understanding of the role
of the consultant or advisor in assisting stakeholders to make
informed decisions; (2) the ability to identify relevant contextual
issues, such as national, industry, and organizational culture; (3)
the ability to analyze stakeholder expectations, competencies, and
limitations; and (4) an appreciation of the need to assess
governance issues, especially those related to sustainable
management toward the Triple Bottom Line. Then, having walked in
the shoes of “the consultant,” you will be better prepared to
engage consultants, as well as to evaluate and implement their
suggestions.
Participants will develop skills not only in the analysis of
complex problems in contexts well beyond their personal knowledge,
but also an ability to understand the points of view of the many
stakeholders in a client organization, to work with others to pool
their collective knowledge to develop a solution to the issues
identified by the client, then to sell the solutions that they have
developed.
There will be a Preliminary Assignment and a Mid-term Assignment
in this course. For the Preliminary Assignment students are
required to read a short case and a paper relevant to the main
issue in the case, then to write and submit a brief recommendation
to resolve this issue by using ideas found in the paper. These
submissions will be discussed in Class 3.
During the introductory session, participants will also (1)
receive briefing on course content, structure, and marking
criteria, (2) participate in a case-based ice-breaking exercise,
(3) commit to the course and form teams, and (4) receive a case
assignment that is due in the next class.
Following this introduction, classes will be organized in pairs.
During the first of these, selected teams will present their
approach to fulfil the terms of reference for the assigned case,
and the instructor will lead a case discussion, then provide tools
and techniques that participants may use to develop advice to their
“client”. For the second class in this pair, the instructor will
refine the terms of reference, and a different set of teams will
present their proposed solutions to the client. One team will be
selected by non-presenting participants and the instructor to “win
the job,” and the winning presentation will be deconstructed by
participants, forming their lessons learned. All terms of reference
and cases are to be posted to LEARN. This pattern repeats for five
cycles
The Mandatory Mid-term Assignment will be a mini-case competition,
with team presentations of a case judged by visitors including
professionals who may have a voice in employing students.
Class Schedule
Class & Text readings |
Case |
Industry, context |
Product ID |
Publisher |
Class 1
WW 1,2 |
Floundering Expat |
Manufacturing, global |
95401X-PDF-ENG
|
HBS |
Class 2
WW 3 |
Floundering Expat |
|
|
|
Class 3
WW 4 |
Ellen Moore (B) |
IT, global |
97G029-PDF-ENG |
Ivey |
Class 4
WW 5 |
Ellen Moore (B) |
|
|
|
Class 5
WW 6, 7 |
Novo Nordisk |
Pharmaceutical, global |
IMD 2-0148 |
IMD |
Class 6
WW 8 |
Novo Nordisk |
|
|
|
Class 7
WW 9 |
Eric Peterson |
IT, management |
494-005 |
HBS |
Class 8
WW 10 |
Eric Peterson |
|
|
|
Class 9
WW 11 |
Robinson Mason |
Consumer brands, MNC |
WW text |
WW text |
Class 10
WW 12, 13 |
Robinson Mason |
|
|
|
Class 11
WW 14 |
Comprehensive review |
|
|
|
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Required Textbook:
Management Consulting: Delivering an Effective Project,
4/e
, Wickham & Wilcock (WW
below). Pearson Paperback; 352 p., 2012.
ISBN-10: 0273768743 | ISBN-13: 9780273768746
Required Readings (approximately 200 pages in
total):
Ullman, D; Analysis of Alternatives – Robust Decisions,
www.robustdecisions.com/AOA.pdf (2009)
Facebook: http://www.youtube.com/watch?v=Pj7E6Rs3Sbc
Kawasaki, Guy; Art of the Executive Summary,
http://blog.guykawasaki.com/2006/04/the_art_of_the_.html
TED1: http://www.youtube.com/watch?v=iP9QF_lBOyA
Slaper, T and T. Hall, "The Triple Bottom Line: What Is It
and How Does It Work?" Indiana Business Review,
http://www.ibrc.indiana.edu/ibr/2011/spring/article2.html
State of Texas, Energy Calculators & Software,
http://www.infinitepower.org/calculators.htm (2012)
Hoffman, Donna L. and Marek Fodor. “Can You Measure the ROI of
Your Social Media Marketing?” MIT Sloan Management Review,
Massachusetts Institute of Technology. 14 Sept. 2010.
TED2:
http://www.youtube.com/watch?v=ogXT_CI7KRU
Miller, Evonne and Buys, Laurie and Summerville, Jennifer A.
“Quantifying the social dimension of triple bottom line:
Development of a framework and indicators to assess the social
impact of organizations” (2007). International Journal of
Business Governanceand Ethics 3(3):223 -237.
Fried, J. (1997), Changing Ethical Frameworks for a Multicultural
World. New Directions for Student Services, 1997: 5–22.
doi: 10.1002/ss.7701
Bain & Co, Case Interview Preparation,
http://www.joinbain.com/apply-to-bain/interview-preparation/
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