| Learning objectives |
By the end of the course students should be able
to:
- Identify user needs (define user segments, frequent usage
scenarios, usage patterns based on type of device, changing user
needs throughout the day, mechanisms used for navigation.
- Transform user needs into hypotheses validated in functional
prototypes by outlining a storyboard diagram for consistent
navigation between sequences of screens (hierararchical structure,
filtering, sharing).
- Apply detailed wireframes of individual screens based on flat
design patterns and style guides (e.g. iOS7, Windows 8) for bars,
controls and content display that support the chosen conceptual
metaphors (e.g. contextual maps, timelines, graphs).
- Validate the prototypes in order to identify the MVP minimum
viable product functionalities (does the app solve the problem? is
the interface usable? for which user segment? at what price?).
- Analyze social media data based on API’s in order to identify
types of user generated data that optimize unique value
propositions and key resources in business models for smartphone
apps.
- Compare and apply business model patterns to optimize value
creation for a smartphone prototype app integrating user generated
social media data.
|
| Course prerequisites |
| Basic knowledge about information technology
related to design of smartphone apps and Facebook OpenGraph social
media data (compulsory) |
| Prerequisites for registering for the
exam |
|
Number of mandatory
activities: 1
Compulsory assignments
(assessed approved/not approved)
Mandatory Mid-term Assignment: Groups consisting of at most 5
students must define UX design for a smartphone app prototype as a
lean minimum viable product MVP based on Facebook OpenGraph API
validated using prototyping tools such as POP or
InVision.
|
| Examination |
|
4 hour written
exam:
|
| Exam
ECTS |
7,5 |
| Examination form |
Written sit-in exam |
| Individual or group exam |
Individual |
| Assignment type |
Written assignment |
| Duration |
4 hours |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Summer Term |
| Aids allowed to bring
to the exam |
Limited aids, see the list below and the exam
plan/guidelines for further information:
- Allowed dictionaries
- Books and compendia brought by the examinee
- Notes brought by the examinee
|
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If the number of registered candidates for the make-up
examination/re-take examination warrants that it may most
appropriately be held as an oral examination, the programme office
will inform the students that the make-up examination/re-take
examination will be held as an oral examination
instead.
|
Description of the exam
procedure
Extra note about help aids: printed
notes and articles and electronic files/USBs are
allowed
|
|
| Course content and structure |
|
This course in “Lean UX user experience design”applies lean
methodologies to validate the business potential in smartphone app
concepts without requiring any prior knowledge of software design.
It combines high-level tools like POP
https://popapp.into build
functional prototypes using their own smartphone cameras, as well
as browser based analysis of social media data, in order to
conceptualize smartphone apps in order to optimize business models
that integrate structured social media data describing user
behavior and preferences.
Taking a data driven approach to formulate user needs as
hypotheses, which are validated in an iterative agile design
process, Lean UX
http://shop.oreilly.com/product/0636920026242.doprovides
a methodological framework for rapid prototyping of MVP minimum
viable products, centered on incorporating only the most essential
features, while reducing time to market based on reuse of design
patterns.
The course focuses on developing skills required in product
manager roles related to agile software design, aiming to enable
students to validate user needs by sketching out usage scenarios in
interactive storyboards and turning wireframes into functional
mock-ups on their own smartphones, in order to qualitatively and
quantitatively test user hypotheses. In turn transforming these
user interactions into unique value propositions, which are
assessed from a value creation perspective using Osterwalder's
Business Model
Canvas. The course thus a provides basis for defining business
models for smartphone app concepts, that integrate social media
data based on analysis of
engagement metricsusing the CBS social data analytics tool
SODATOand the
Facebook
Open Graph Explorer
The preliminary assignment requests students to retrieve their own
metadata objects using the
Facebook
Open Graph Explorerbrowser based interface, in order to
demonstrate their ability to analyze structured social media data
representations of user behavior and preferences.
Class Schedule
| Class |
Topic |
| Class 1 |
Introduction to lean UX as a
basis for agile software design |
| Class 2 |
Describing user behavior
based on Facebook OpenGraph API and engagement metrics using CBS
social data analysis tool SODATO |
| Class 3 |
Preliminary Assignment:
Analyze your own metadata using OpenGraph Explorer |
| Class 4 |
Transforming user needs into
smartphone UX design storyboards and wireframes |
| Class 5 |
Mandatory Mid-term
Assignment: Test UX design of a functional prototype app |
| Class 6 |
Integrating UX interaction
patterns and social metadata into unique value propositions using
the Business Model Canvas |
| Class 7 |
Combining UX design patterns
and social metadata into key resources using the Business Model
Canvas |
| Class 8 |
Qualitative and quantitative
validation of a minimum viable product MVP |
| Class 9 |
Optimize social media app
value based on design patterns using the Business Model
Canvas |
| Class 10 |
Optimize social media app
value based on business model strategy patterns using the Business
Model Canvas |
| Class 11 |
Comprehensive
Review |
|
| Teaching methods |
| The course combines lectures with hands-on
exercises and project work using the student’s own smartphones and
apps such as POP https://popapp.in
and InVision
http://www.invisionapp.com
to validate functional prototypes. The lectures introduce UX design
principles for smartphone app prototype development, retrieval of
social media data objects based on the student’s own Facebook
accounts, as well as analysis of business model aspects in order to
optimize the value when designing a minimum viable product MVP
based on lean methodology. |
| Further Information |
| Preliminary Assignment: To help students get
maximum value from ISUP courses, instructors provide a reading or a
small number of readings or video clips to be read or viewed before
the start of classes with a related task scheduled for class 3 in
order to 'jump-start' the learning process. |
| Expected literature |
|
Laura Klein: “UX for lean startups”, 240 pages O’Reilly Media,
2013, ISBN: 978-1-4493-3491-8
http://shop.oreilly.com/product/0636920026242.do
Alexander Osterwalder & Ives Pigneur:: Business model
generation, 288 pages Wiley, 2010, ISBN: 978-0470876411
http://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
|
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