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2014/2015 BA-BHAAV1078U Sports Economics
| English Title | |
| Sports Economics |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Elective |
| Level | Bachelor |
| Duration | One Semester |
| Course period | Autumn, Second Quarter |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Max. participants | 200 |
| Study board |
Study Board for BSc in Economics and Business
Administration
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| Course coordinator | |
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| Secretary Pernille Nielsen - pen.om@cbs.dk | |
| Main academic disciplines | |
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| Last updated on 25-04-2014 | |
| Learning objectives | ||||||||||||||||||||||||
| Requirements to receive the grade 12 in relation
to the overall learning objectives and goals.
12 shall be awarded for an excellent performance displaying a high level of command of all aspects of the relevant material, with no or only a few minor weaknesses. The following requirements state which cognitive and skill-based goals the student needs to demonstrate at the exam to receive the grade 12. Knowing the peculiarities of the sports industry in relation to other industries and the experience industry described in the context of the course.
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| Course prerequisites | ||||||||||||||||||||||||
| As the course will be taught in English a good understanding of verbal and written English is a necessity. Basic understanding of managerial economics incl. cost theory, demand and market structure is essential. | ||||||||||||||||||||||||
| Prerequisites for registering for the exam | ||||||||||||||||||||||||
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Number of mandatory
activities: 2
Compulsory assignments
(assessed approved/not approved)
Workshops got to be approved
Requirements about active
class participation (assessed approved/not approved)
The course recommends active class participation in the lectures to optimize the outcome and require class participation in the 3 active case learning sessions including discussions and oral presentations by the students of specific models and articles in groups. For further info see study material. The 3 case solving sessions are evaluated by former students as an extraordinary efficient method to relate theory to the challenges in the specific industries. |
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| Examination | ||||||||||||||||||||||||
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| Course content and structure | ||||||||||||||||||||||||
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The sports industry has grown to one of the largest industries
in the modern society. This sector is in many aspects different
from other industries. The aim is to give the students an
understanding of the individual interests and deliveries by the
different independent but strongly networked stakeholders in
relation to the impacts of sports on the society.
The course gives an insight into the impact of sports activities
(events, professional sports and recreational sport) on society
such as economics, health, branding, social capital and values.
The impact of events on the society, mega sports events,
application, cost benefit analysis et al.
Sponsoring and marketing theory applied to sports organizations.
Sponsorships, sport consumer behavior, endorsement, marketing
communications, price settings et al.
Finance applied to managerial control of sport
organizations, leagues and events. The value of hosting an event,
at team, branding of cities and nations, value of tourism et
al.
The course’s development of personal competences:
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| Teaching methods | ||||||||||||||||||||||||
| 36 lessons comprising of:
A: 9 x lectures each of 3 hours (=21h) – one class for all students (usually 150+ students) B: 3 x active learning each of 3 hours (=9h), Case solving and theory sessions. The cases originate from the international sports industry applying the theories. When the class is larger than 70 the class will be split up in 2-3 classes for the work shops– but only for the active learning sessions. C: Optional field visit(s) to study a sports event or an important sports match. The course recommends active class participation in the lectures to optimize the outcome and require class participation in the 3 active case learning sessions including discussions and oral presentations by the students of specific models and articles in groups. For further info see study material. The 3 case solving sessions are evaluated by former students as an extraordinary efficient method to relate theory to the challenges in the specific industries. |
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| Further Information | ||||||||||||||||||||||||
| Course schedule: tuesday and thursday
11.40-14.15, week43,44,46,48,50.
Group work tuesday, wednesday or thursday 11.40-14.15, week 45,47,49. |
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| Expected literature | ||||||||||||||||||||||||
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Curriculum and litterature(indicative, the full and
final curriculum is listed in the study material):
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