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2014/2015  BA-BHAAV6017U  Introduction to design in business

English Title
Introduction to design in business

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Course period Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • John Christiansen - Department of Operations Management (OM)
Main academic disciplines
  • Innovation and entrepreneurship
  • Management
  • Organization
  • Corporate and Business Strategy
Last updated on 20-02-2014
Learning objectives
At the end of the course, the students will be able to understand the various aspects of design, how design is an integrated part of a modern business and the challenges related to management of design and design processes.
In order to achieve top grade, the student has to demonstrate to be able to master the syllabus and to:
  • discuss how design can make a difference in different situations and contexts
  • analyse how a company could apply design and design thinking
  • discuss how designers and design companies works and the implications for companies
  • understand different approaches to design and choose appropriate ones
  • describe and compare different managerial approaches for managing design
  • analyse a problem or case from the field of design management using multiple perspectives and theories
  • discuss and reflect on the applicability and practical value of design theories, models, and concepts in a structured and comprehensive manner
  • apply the theories in the course to empirical cases
Oral indiviudal exam:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 3 students in the group
The examination is based on a written assignment to be completed either in group or on an indivual base. The written assignment is based on a case that students analyze and discuss. The oral examination will discuss the analysis of the case and how different theories can be applied.
Size of written product Max. 15 pages
Individuals have max 10 pages. With 2 members in groups max 10 pages. 3 members in group gives max 15 pages.
Assignment type Case based assignment
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period May/June
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
The course is an introduction to the role of design in the modern society and to different notions and theories about design management. The course includes an introduction to issues such as: Who are the designers? What are designers doing? How are design produced? What characterizes good design? Can we identify good design? How does design make a difference? How does design influence the economics of society and companies? Can we measure how design makes a difference? What are the challenges in managing design and designers? Can we create a design culture?
Design can include furniture design, industrial goods, white goods, and fashion design but also includes design of buildings, processes and systems.
Design is in important actor in the political agenda of many countries; companies try to become and/or stay competitive by presenting newly designed innovations on the market and use design processes that makes it possible to not only follow the market but lead the market.
The course includes lectures and class work. Special attention will be paid to meanings of design and what design thinking has been in the past, and how we can use the notion of design to understand managerial issues in companies, and the strategic role of design in competitiveness.
 This course gives an introduction to the body of knowledge about design and design thinking. Different tools and managerial technologies to manage design and design processes are presented and these theories are applied on examples and cases.
Teaching methods
Class lectures and discussions related to a compendium of readings, consisting of academic articles and case studies. When possibile practitioners involved in design management and design processes from industry will provide real life cases and examples.
Expected literature
Heskett, J., 2005, Design : a very short introduction, Oxford University Press, Oxford

Borja de Mozota, B., 2003, Design management : using design to build brand value and corporate innovation, Allworth Press : Design Management Institute, New York, NY.

Artlicles and case studies TBA
Last updated on 20-02-2014