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2014/2015  BA-BINMU3000U  Introduction to Business Administration

English Title
Introduction to Business Administration

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Course period Spring, Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in Information Management
Course coordinator
  • Ben Eaton - Department of IT Mangement (ITM)
Main academic disciplines
  • Management
Last updated on 08-01-2015
Learning objectives
At the end of this course, students should be able to:
  • Describe the different areas of Business Administration and in relation to a business case
  • Explain the objectives of each area of Business Administration by providing practical examples.
  • Apply business tools and models, presented in the course, towards a practical business problem.
  • Present argumentation that supports the proposed solution to a business problem, based on the analysis of a given case.
  • Identify business consequences of using the different tools and models on a given issue.
Introduction to Business Administration:
Exam ECTS 7,5
Examination form Written sit-in exam
Individual or group exam Individual
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring Term
Aids allowed to bring to the exam Closed Book: no aids
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content and structure

The course covers various topics of the major subject areas in Business Administration, including:
the international business environment, focusing on industrial platforms and competition in local and global markets, human resource management focusing on employees motivation and retention, financial management focusing on understanding financial information and accounting principles, marketing management focusing on building customer relationships, developing and pricing products and services, as well as managing operations focusing on business process reengineering and supply chain management.

Teaching methods
Expected literature


Understanding Business by William G. Nickels, James McHugh and Susan M. McHugh (2012)




Culnan, M. J., McHugh, P. J., & Zubillaga, J. I. (2010). How large U.S. Companies can use Twitter and other Social Media to gain Business Value. MIS Quarterly Executive, 9(4), 243-259.


Eisenmann, Thomas, Parker, Geoffrey, & Van Alstyne, Marshall. (2006). Strategies for Two-sided Markets. Harvard Business Review, 84(10), 92-101.


Hagiu, Andrei, and Julian Wright. "Do You Really Want to Be an eBay?" Harvard Business Review 91, no. 3 (March 2013): 102–108.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation–a handbook for visionaires, game changers, and challengers. New Jersey Wiley.


Stabell, Charles B., & Fjeldstad, Øystein D. (1998). Configuring value for competitive advantage: On chains, shops, and networks. Strategic Management Journal, 19(5), 413.

Last updated on 08-01-2015