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2014/2015  KAN-CCDEO1002U  Business strategy in Developing Countries and Emerging Markets

English Title
Business strategy in Developing Countries and Emerging Markets

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Course period Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc og MSc in Business, Language and Culture, MSc
Course coordinator
  • Jacobo Ramirez - MSC
  • Sameer Azizi - MSC
  • Søren Jeppesen - MSC
Main academic disciplines
  • Corporate and Business Strategy
Last updated on 24-09-2014
Learning objectives
  • Understand and describe the particular challenges and opportunities that relates to business strategy and management in emerging markets and developing countries, inter alia in relation to competitive strategy, internationalization strategy, human resource management, and base of the pyramid strategy.
  • Describe, compare and critically discuss theories and approaches that address the particular challenges and opportunities of business strategy and management in developing countries and emerging markets.
  • Apply these theories and approaches to concrete cases of business strategy and management in developing countries and emerging markets and assess their respective relevance and applicability.
Course prerequisites
Bachelor degree – Knowledge of International Business theory literature is an advantage, but not a pre-condition.
Business strategy in Developing Countries and Emerging Markets:
Exam ECTS 7,5
Examination form Written sit-in exam
Individual or group exam Individual
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn Term
Aids allowed to bring to the exam Limited aids, see the list below and the exam plan/guidelines for further information:
  • Books and compendia brought by the examinee
  • Notes brought by the examinee
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Description of the exam procedure

No electronic aids permitted.

Course content and structure

Strategy formulation and management in developing countries and emerging markets take place in a market context and regulatory environment that is significantly different from that of developed countries. Huge differences in business environments, in combination with rapid change and high volatility, fundamentally alter strategy formulation and implementation compared to developed countries. The business literature has traditionally devoted little attention to this aspect of business strategy and management and only recently has a literature focusing specifically on the interface between business strategy and developing countries/emerging markets emerged. The course “Business strategy in developing countries and emerging markets” is specifically designed to introduce students to this literature.
The course will consist of four modules: Module I (Introduction) will provide a general introduction to the business and development studies literature. The point will be first, that the business literature until recently has failed to take into account the particular conditions of doing business in developing countries and emerging markets, and second, that the development literature has devoted too little attention to the role of firm strategy and management in economic development. Module II, introduces theories of business strategy and management in developing countries and emerging markets. The module will position the institutional perspective on business strategy vis-à-vis more conventional theories of business strategy (e.g. the resource based perspective, transaction cost economics, network theory, principal agency theory, etc.). Furthermore, it will discuss the applicability of different theoretical frameworks depending on factors such as the scale of firms (SMEs, conglomerates, clusters), governance and ownership, nationality, or degree of internationalisation. The module contains a special session that focus on cultural aspects of management and strategy in developing countries and emerging markets. Finally, the module will introduce a theoretical tradition that has won prominence in the business literature in recent years – the bottom of the pyramid perspective - to critically assess firm strategies aimed at alleviating poverty. Module III presents an economic organisation perspective on firm strategy in developing countries. The Module examines the role of clusters in the strategies of developing country firm. Furthermore it introduces a global value chain perspective on firms and industries in developing countries and discusses the governance structures of global value chains, as well as the options for local firms in developing countries to upgrade through chain participation. Furthermore, the module includes two theme days on respectively (i) entry barriers into regional and global value chains and markets for developing country firms; and (ii) on corporate social responsibility (CSR) strategies in clusters and value chains. Finally the module applies regional practical perspectives on business strategy and management in developing countries, offering Latin American, African and Middle Eastern perspectives on the issue. Module IV is the conclusion of the course summing up on the content, evaluating the course and preparing for exam.

Teaching methods
The course will consist of 2-4 hour sessions over 6 weeks. These sessions will be a combination of lectures, cases and student presentations. Student presentations will be based on specific questions related to the lectures’ theme and will have a duration of max. 10-15 minutes. Typically, presentations will be Power-point based. In some cases there will be additional materials for the student presentation supplied by the lecturer. Class discussions and case teaching are integral parts of the course and all students should prepare and be ready to discuss the issues, questions and cases listed for each lecture.
Expected literature

To be announced on Learn


Last updated on 24-09-2014