More and more firms in the North are undertaking foreign direct
investment (FDI) in emerging markets and developing countries,
partly to access rapidly growing markets there, partly to access
the vast human and natural resource potentials of these countries.
In this situation, it becomes increasingly pertinent for managers
to understand how to plan, design, organize and manage an
investment project in such countries. The aim of this course is,
based on practical examples and real life cases presented by
practitioners, to enable students to analyze, present and make
recommendations for various strategic issues arising in connection
with setting up FDI projects in emerging markets and developing
countries.
More specifically, the course will provide an overview of the
issues that arise when a company plans a foreign direct investment
project in a developing country/ emerging market. Students will
learn about global strategy as it relates to emerging markets and
developing countries. They will furthermore be presented to the
tools that are employed when designing, organizing and implementing
an investment project in such locations, e.g. in connection with
organizing a marketing strategy; getting finance for the project;
searching for local partners; making a feasibility study; managing
human resources; and providing for an appropriate exit of the
project. The introduction to these issues will be based on
experiences from concrete projects in emerging markets and
developing countries presented by practitioners. There will be
presentations by and on firms and organizations such as Bestseller,
Carlsberg, IFU, Dalberg, Orana, Ecco, FLS, etc.
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To be announced on Learn, but most likely:
Recommended literature:
Cavusgil, S.,P.Ghaury, and M. Agarwal, Doing Business in
Emerging Markets, London: Sage, 2002.
Dawar, Niraj and Amitava Chattopadhay (2003): Rethinking Marketing
Programs for Emerging Markets, Long Range Planning 35,
Hansen, M.W., Pedersen, T., Marcus Larsen, and Wad, P.,
Strategies in emerging markets: A Case Book on Danish
Multinational Corporations in China and India, Copenhagen:
Copenhagen Business School Press, 2010.
Khanna, T. & Palepu, K.G (2010). Winning in Emerging
Markets – A Road Map for Strategy and Execution. Boston, MA:
Harvard Business School Press.
Lasserre, P., Global Strategic Management, New York:
Palgrave Macmillan, 2007.
Tallman S. B. and Yip, G. S. 2001. Strategy and the Multinational
Enterprise, in A. Rugman and T. Brewer (eds.): Oxford Handbook
of International Business.
Welch, L. S., Benito, G. R. G., & Petersen, B. (2007).
Internationalization, International strategies and FOMs, in
Foreign operation methods: Theory, analysis, strategy.
Cheltenham: Edward Elgar.
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