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2014/2015  KAN-CSIEO2001U  Business: Models and Prototypes

English Title
Business: Models and Prototypes

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Course period Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc of Social Science
Course coordinator
  • Bill Gartner - MPP
Main academic disciplines
  • Innovation and entrepreneurship
Last updated on 14-08-2014
Learning objectives
The student should be able to :
  • Identify and analyze the value of specific activities that entrepreneurs undertake to develop their opportunities (business concepts and models) into a viable business.
  • Compare and contrast various business model formats and processes for creating business models.
  • Develop prototypes of products and/or services and engage in the iterative testing and revision of these prototypes through participatory design
  • Gain some facility in the use of various presentation modalities (e.g., drawing, sketching, storyboarding, improvisation and role playing) for bringing ideas into concrete realities that others can experience
Prerequisites for registering for the exam
Number of mandatory activities: 1
Compulsory assignments (assessed approved/not approved)
A mandatory assignment that is due in week 6 of the course.The mandatory assignment is graded pass/failed by one examiner on an individual basis.
A pass is required to participate in the regular exam. The retake exam is also an assignment.
Business: Models and Prototypes:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn Term
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
This course utilizes various frameworks (business models and prototyping) and processes (i.e., concept and business model development and testing; feasibility processes; product and service design methods; and participatory design processes) for developing ideas and opportunities into viable businesses.  The class is taught in a studio format. Based on knowledge gained from: assigned readings, short lectures and cases, class discussions and group exercises; the class will develop, modify and refine a series of business concepts, business models, and product/service prototypes that will serve as inputs for evaluating the feasibility of a particular idea/opportunity.  Each student will be responsible for developing and refining a business model and a prototype for a specific opportunity during the term.
Teaching methods
studio teaching
Expected literature
Blank, S. (2013). Why the lean start-up changes everything. Harvard Business Review91(5): 63-72.
Gartner, W. B., Bird, B. J., & Starr, J. A. (1992). Acting as if: Differentiating entrepreneurial from organizational behavior. Entrepreneurship theory and practice16(3), 13-31.
Katz, J., & Gartner, W. B. (1988). Properties of emerging organizations. Academy of management review13(3), 429-441.
Magretta, Joan. (2002) Why business models matter. Harvard Business Review. 80 (5): 86-92.
Meadows, D. H. (2008).  Thinking in Systems.  White River Junction, VT: Chelsea Green Publishing. (Listed as THINKING in Course Schedule)
Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur's business model: toward a unified perspective. Journal of business research58(6), 726-735.
Mullins, J. W. (2013). The new business road test: What entrepreneurs and executives should do before writing a business plan, 4th Edition. London: Pearson Education. (Listed as ROAD TEST in Course Schedule)
Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: John Wiley & Sons. (Listed as CANVAS in Course Schedule)
Osterwalder, A., & Pigneur, Y. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems16.
Roam: D. (2009).  The Back of the Napkin: Solving Problems and Selling Ideas With Pictures, Expanded Edition.  New York: Penguin Books.  (Listed as NAPKIN in Course Schedule)
Last updated on 14-08-2014