English   Danish

2014/2015  KAN-CSIEO2006U  The Art of Innovation

English Title
The Art of Innovation

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Course period Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc of Social Science
Course coordinator
  • Shannon Hessel - MPP
Main academic disciplines
  • Innovation and entrepreneurship
Last updated on 14-08-2014
Learning objectives
By the end of the course students, should be able to:
  • Explain and defend a position on why and how arts- and design- based practices matter to the creation of business value.
  • Describe and differentiate between the design and management of visionary-led and collectively-driven creative group processes
  • Discuss key concepts and theoretical perspectives related to team leadership in creative endeavours.
  • Make strategic decisions regarding the application of arts and design-based methods to innovation objectives and entrepreneurial ventures.
Course prerequisites
A prerequisite for participating in the exam in this course is that you are also signed up for the course "Leading Ventures"as both courses are part of the capstone exam.
The course shares exams with
Course content and structure
The work practices of artists and designers have become increasingly relevant in the current competitive business environment that favors novelty-based strategies and originality in outcomes. Arts- and design-based practices provide organizations with powerful methods for innovating products, services, systems and experiences. In this course, we investigate these work practices in order to learn how to strategically design and manage artful processes that lead to competitive advantage. We build our knowledge dynamically in class through micro-level analysis of the work of deeply expert arts and design practitioners, in order to develop intimate understanding of a set of extreme work practices and leadership strategies that generate emergent creativity while ensuring excellence in outcomes. This includes an emphasis on understanding the special conditions and capabilities that enable groups to engage in collaborative creativity. Students will explore the leadership of such processes in the parallel studio course Leading Ventures.
The pedagogical approach is highly interactive and discussion based, driven by cases from arts organizations and design intensive companies. By engaging in Harvard Business School-style case discussions, students will learn how to make strategic decisions regarding the application of arts and design practices to organizational innovation.  Leveraging the instructor’s experience as a professional arts practitioner, case issues will be elaborated upon with practical exercises in class. As much of our knowledge will be created in class, it is crucial that students come well prepared for discussion (having completed the reading and reflected on assignment questions) and willing to participate.
Teaching methods
Lectures and interactive exercices
Expected literature
Please note that  the litterature is guiding!

ABC News. (July 13, 1999). The Deep Dive. Nightline. (Video) http:/​/​www.youtube.com/​watch?v=2Dtrkrz0yoU

Amabile, Teresa M. and Julianna Pillemer. (2012). Perspectives on the Social Psychology of Creativity. The Journal of Creative Behavior, 46(1): 3-15.
Austin, Robert D. and Daniela Beyersdorfer. (2006). Vipp A/S. HBS No. 607-052. Boston: Harvard Business School Publishing.
Austin, Rob and Lee Devin. (2010). Not just a pretty face: economic drivers behind the arts-in-business movement. Journal of Business Strategy, 31 (4): 59-69.
Austin, Robert D. and Lee Devin. (2003). Chapter 10. Artful Making is Fiscally Responsible. Artful Making: What Managers Need to Know About How Artists Work. Upper Saddle River, NJ: Financial Times Prentice Hall: 149-158.
Austin, Robert D., Lee Devin and Erin E. Sullivan. (2012). Accidental Innovation: Supporting Valuable Unpredictability in the Creative Process. Organization Science, 23(5): 1505-1522.
Austin, Robert D. and Shannon O’Donnell. (2007). Paul Robertson and the Medici String Quartet. HBS No. 607-083. Boston: Harvard Business School Publishing.
Austin, Robert D., Shannon O’Donnell and Silje Kamille Friis. (2006). e-Types A/S. HBS No. 606-118. Boston: Harvard Business School Publishing.
Austin, Robert D., Shannon O’Donnell and Dorte Krogh. (2009). Moods of Norway. HBS No. 609-106. Boston: Harvard Business School Publishing.
Austin, Robert D. and Carl Størmer. (2008). Miles Davis: Kind of Blue. HBS No. 609-050. Boston, MA: Harvard Business School Publishing.
Bennis, Warren and Patricia Ward Biederman. (1997). Troupe Disney. Organizing Genius: The Secrets of Creative Collaboration, Cambridge, MA: Perseus: 31-62.
Brown, Tim. (2008). Design Thinking. Boston: Harvard Business Review.
Catmull, Ed. (2008). How Pixar Fosters Collective Creativity. Harvard Business Review, September 2008. Reprint R0809D. Boston, MA: Harvard Business Publishing.

Chihuly, Dale. (1999). Working with Pino. (Video) http :/​/​www.chihuly.com/​video-putti- interview.aspx

Chihuly, Dale. (2002). Potatoes + Bamboo. (Video) http :/​/​www.chihuly.com/​video-putti- interview.aspx

Postrel, Virginia. (2004.) Chapter 2. The Rise of Look and Feel. The Substance of Style: How the rise of aesthetic value is remaking commerce, culture and consciousness. New York, NY: Harper Perennial: 34-65.
Prahalad, C.K. and Venkat Ramaswamy. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18 (3): 5-14.

Ryan, R. M, and E. L. Deci. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55: 68 –78.
Stross, Randall. (2011). The Auteur vs. the Committee. New York Times, July 23, 2011.
Sutton, Robert L. (2001). The Weird Rules of Creativity. Harvard Business Review, September 2001: 96-103.
Thomke, Stefan. (2001.) BMW AG: The Digital Car Project (A). HBS No. 699-044. Boston: Harvard Business School Publishing.
von Stamm, Bettina. (2004). Innovation: What’s design got to do with it? Design Management Review, 15(1): 10-19.
Verganti, Roberto. (2006). Innovating Through Design. Harvard Business Review, December 2006: 114-122. 
Winterson, Jeanette. “The secret life of us.” The Guardian, Monday 25 November 2002.
Last updated on 14-08-2014